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Building Targeted Traffic:

Building Targeted Traffic:. 1 Click Solutions, LLC Denver, Colorado - USA . Turning Your Visitors into Customers. About Us. Provide advanced digital marketing solutions Business of all sizes and industries Our goal is to help businesses: Elevate their online brand reputation

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Building Targeted Traffic:

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  1. Building Targeted Traffic: 1 Click Solutions, LLC Denver, Colorado - USA Turning Your Visitors into Customers

  2. About Us • Provide advanced digital marketing solutions • Business of all sizes and industries • Our goal is to help businesses: • Elevate their online brand reputation • Generate more leads through the Internet • Tap into new revenue opportunities • Take their profit potentials to higher levels • World’s largest network of Internet Consultants • Service more than 80 countries internationally • Corporate head office in Toronto, Canada

  3. Global Knowledge, Local Results Largest Global Internet Consultants Network Offices in Over 80 Countries

  4. Digital Marketing System WebsitesLanding PagesMicro siteseCommerce Analytics Conversion Research

  5. 1. Paid Search Marketing (PPC) Pay Per Click – 12.2% Pay Per Click 13.5% Source: Enquiro & Marketingsherpa

  6. Heatmap – Eye Tracker

  7. Benefits of Pay-Per-Click (PPC) • With AdWords PPC advertising you only pay if someone clicks on your ad. • With normal offlineadvertising you have to pay for people to see your ad whether or not they respond or see it.

  8. Driving Traffic - PPC Process 1. Research Driving Traffic - PPC Process 6. Campaign Optimization 2. Keyword Research Pay-Per-ClickMethodology 5. Tracking, Measuring & Reporting 3. Build PPC Campaigns 4. Landing Pages

  9. Google Adwords Campaign You choose keywords,set your budget and decide where your ad will be displayed… You create your ad… People click onyour ads and connectwith your business! http://www.google.ca/adwords

  10. Keyword Research – Search Volume https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none

  11. Keyword Research Tools • MarketSamurai.com • Labs.Wordtracker.com • FreeKeywords.Wordtracker • SEObook.com • Google Adwords • Keyword Tool (local search)

  12. Creating Your Ads http://www.google.ca/adwords

  13. Theme your Adgroups • Poor Adgroup • Visitor has to search again for type of tea • Text on page doesn’t match keywords • Ad text doesn’t match keywords on page • Low quality score green tea specific? green tea?

  14. Poor Landing page e.g.

  15. Good Ad Group • Text on page matches Ad group keywords • Text on page matches Ad text • Information is found quickly • Clear call to action

  16. Good Landing Page

  17. A/B Split Test Ad Groups • Landing Page with Multi-Variant Testing

  18. Multivariate Landing Page Testing Testing For Greater Results! Pre-launch Logo Idea Images Offer Auto Responders Email, etc

  19. Tracking Monthly Budget Spend

  20. Tracking PPC Clicks

  21. Google Adwords Campaign -Takeaways • Budget • min. $750 - $2,500/mo for local campaign • Min $2,500 - $5,000/mo for regional campaign • Research Traffic by Keyword Search • Build Dynamic Ads – themed & tight to keywords • Advanced tactic; A/B split ad test groups • Send Ads to a specific Landing Page • Advanced tactic; multivariate page testing • Track results with Google analytics • Track conversion • (landing page actions taken / number of ad clicks CTR) • Review your Ads weekly (if not more)

  22. Conversion Architecture

  23. Turning Visitors into Customers • Establish Conversion Goals • Understand Visitor Behaviours • Create Conversion Paths or Funnels • Present Clear Conversion Messages • Measure Conversion • Essential Web Pages to Maximize Conversion

  24. What are your conversion goals… Drive Traffic Fill out contact form Make the phone ring Download an article or white paper Make a Sale!

  25. More than just a pretty site..... • Understanding visitors behavior • Understand what people are looking for • What problems/solutions they seek • Different points in their buying cycle • Different levels of knowledge • Create and segment visitor profiles / personas

  26. Visitor Behavior - Heatmap Google Analytics were detected on your website.

  27. The Conversion Funnel – Click 1 30% of users click here

  28. Conversion Funnel – Click 2 15% of users click here

  29. Conversion Funnel – Click 3 11% of users click here

  30. Conversion Funnel – Click 4 DEAD END What Do You Want The Visitor To Do At This Page?

  31. Funnel Tracking

  32. 2 clicks to Purchase from PPC Ad!

  33. Turning Visitors into Customers - Takeaways • Understand Visitor Behaviours • Speak to Customer Personas • Establish Conversion Goals • Create Conversion Paths or Funnels • Provide Clear Conversion Messages • Measure Conversion Goals • Use Essential Web Pages to Maximize Conversion

  34. My Contact Details cjrapp@wsi1clicksolutions.com http://www.wsi1clicksolutions.com/ http://1clicksolutions.tumblr.com/ www.linkedin.com/in/cjrapp/ https://www.facebook.com/1clickeasy https://twitter.com/WSI_CJ_Rapp http://www.youtube.com/user/1ClickSolutionsLLC/videos

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