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Maria Wellisch Natural Resources Canada Ottawa, Ontario

NAFGEN Platform 7 New Industrial Design - Developing New Flax Value Chains through the Sustainability Lens. Maria Wellisch Natural Resources Canada Ottawa, Ontario. FiberLInks – Saskatoon, SK - Feb 14, 15 2011. Platform 7 Goals.

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Maria Wellisch Natural Resources Canada Ottawa, Ontario

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  1. NAFGEN Platform 7New Industrial Design - Developing New Flax Value Chains through the Sustainability Lens Maria Wellisch Natural Resources Canada Ottawa, Ontario FiberLInks – Saskatoon, SK - Feb 14, 15 2011

  2. Platform 7 Goals • To develop different biorefinery (system) configurations for new, sustainable hemp and flax industries in Canada using 2 case studies: (1) Industrial hemp case with Lanaupôle Fibres and Coop de Production Lanaufibres in Québec, René Pigeon, Ressources naturelles Canada (2) Oilseed flax case with the Saskatchewan Flax Development Commission. Maria Wellisch, Natural Resources Canada • Various sustainability planning and assessment tools will be employed to test their effectiveness at incorporating sustainability in the early stages of new industry development.

  3. It was a very bumpy ride ! Funding Cuts Scope & People Change Cancer Treatment Access to EU Market ?? Record Rainfall 2010 - Another Funding Cut

  4. “Successful people are good at Plan B.” This is our story of Plan B ? C? A story of resiliency.

  5. Outline – Oilseed Flax Case Study Objective: Develop new flax value chains through the sustainability lens • Intro: Why new value chains ? • Sustainability lens ? What does this mean ? • Learnings re: development of new value chains • Next Steps

  6. Why new value chains ?

  7. Oilseed Flax Industry TODAY (2011) In EU, US, China, etc. End of Life – Linoleum, Soap Use – Industrial Oil Prod Sec Processing Oil Breeding & Agronomy $ Prim Processing Seed Sec Processing Protein (Meal) End of Life – Human/Animal Waste Use – Protein (Meal) Prod Oilseed Flax Production Sec Processing Fibre Use – Fibre Prod End of Life – Paper Prod 10% 30% 60% Prim Processing Straw Straw Chopped/ Soil Straw Burned End of Life – Combustion, Ash Use – Energy Sec Processing Shives, Dust Inputs (energy, fuel, chemicals, recycled materials, etc.)

  8. Why is oilseed flax grown ? Today: • Profitable • Demand for industrial oil - properties • Relatively “low maintenance” • Flax is a good crop to have in rotation • Ability to seed it last, harvest it last • Diversified markets - industrial, food and feed Good Future Prospects: • Increasingly being incorporated into mainstream food • Increased demand for Omega 3, fibre, etc. • Emerging demand for natural fibre products • Good potential for increased yields • Discovery of new products, new value

  9. Oilseed Flax Industry FUTURE (2020) End of Life – Linoleum, Soap Use – Industrial Oil Prod Sec Processing Oil End of Life – Human/Animal Waste Use – Food Oil Prod Sec Processing Oil Breeding & Agronomy $ Prim Processing Seed Sec Processing Protein (Meal) End of Life – Human/Animal Waste Use – Protein (Meal) Prod Oilseed Flax Production $ Sec Processing Fibre Use – Fibre Prod End of Life – Paper Prod 10% 30% 60% Prim Processing Straw Straw Chopped/ Soil Straw Burned End of Life – Combustion, Ash Use – Energy Sec Processing Shives, Dust Inputs (energy, fuel, chemicals, recycled materials, etc.) Want to add value … and want to do this sustainably !

  10. Sustainability Lens ? Sustainable Development ? It is mentioned a lot these days! What does this really mean ?

  11. 2 1 3 Pollution 21st Century: Getting Back into Balance CO2 Thermal Reducing Consump-tion Petroleum Blended Products ------ Demand Non Renewable resources Metals/ Minerals Chemical Product Recovery Reuse Recycle Fibres Fuels Chemicals ====== Energy Food Feed Enzymes Soil Renewable resources Physical Water Biological Biomass Other Renewable Energy Refineries / Biorefineries Restoration Closing “the loops” “Recycled” Feedstocks

  12. How do we get to the 22nd century? • Rapidly changing, complex, globalized context • Growing population, more affluent, more educated • Rate of consumption is expected to lead to peak oil, gas, coal … phosphorus … Social Bearable Equitable Sustainable Environment Economic Viable Today and for the Future

  13. Pl 7 Project: 2 Phases • Phase 1 - Defining what sustainability is ? Where do we want to get to ? • Common Vision & Goals • Phase 2 – Having these goals, how can we develop sustainable, new value chains ====================== • Sustainability – First Questions/Comments: • What does this mean ? How will we know if we’ve achieved it ? • Aren’t we already doing this ? • Who bears the cost ? Will I get more for my product ? • Sounds like a good idea, but we don’t have the time. PHASE 1

  14. Sustainability – Taking a Strategic Approach • SELECTION OF TOOL • Selected “The Natural Step Framework” • developed in 1980s … existing theory • adopted by many organizations, and communities • relatively simple process • Sufficiently rigorous approach that could be carried out with a limited budget in 3 mo window • SCOPE • Systems Perspective • “from cradle to grave … cradle” • whole crop (seed and straw)

  15. Visioning Backcasting A Awareness Future C Creative Solutions D Decide on Priorities Present Is it in the right direction ? Is it a flexible platform ? Is there a good return on investment ? B Baseline The Natural Step ABCD: Backcasting from Principles

  16. Process Followed and Resulting Outputs NOTE: Goals developed by this group. They provide direction – this is what we are aiming for. They aren’t “cast in stone”. Not only specific to Saskatchewan. • Needed a project champion (SaskFlax) • Stakeholder group • Representation from the different parts of the value chain (incl. gender) • Shared Learning Exercise • Applying TNS together … what if we applied these principles to the flax industry ? • Developed 6 goals and actions for “front end” stages of value chain

  17. ACTIONS Value Chain Development STRATEGIC GOALS LC STAGES Complete plant utilization Breeding & Agronomy THE NATURAL STEP PRINCIPLES • Flax and flax products are solutions for sustainability Crop Production Harvest, Collection Pr 1 • Flax is considered by producers to be a “crop of choice” Pr 2 Flax Industry Value Chain Primary Processing • Production and transformation have a net positive impact on natural and social systems Pr 3 Secondary Processing Product 1 … n Pr 4 • Regional transformation of flax seed and straw Use Product 1 … n Disposal Product 1 • Development of necessary human capital and leadership … n

  18. Ph 2: Value Chain Development • Phase 2 - Sustainability goals could be used as a lens for the development of new flax value chains • Decisions made at each stage of the value chain • Greater support for certain actions and decisions • Questioning of actions and decisions that do not align with these principles and goals • Alignment vis-à-vis the sustainability goals as a way to assess progress, to demonstrate to consumers, government, etc. Decision-making & Design tool Sign of True Commitment

  19. Focus on the front end of“cradle to grave” Prim Proc Seed Sec Proc Seed Prod Use Prod Disp Breeding Agronomy Crop Prod Prim Proc Straw Sec Proc Straw Prod Use Prod Disp Renewable, Biomass Raw Materials Manufacturing Use Disposal Energy & Input Production Transportation & Storage

  20. Examined the value chain … stage by stage • Engaged in meaningful dialogue at each stage – with the sustainability frame as the lens • Group Discussions • Individual Meetings • Farm Visits • In-person, Phone, E-mail … skype • Introduced to new partners • Open to all !!

  21. Adding Value to Seed Side End of Life – Ind Oil Prod Use – Industrial Oil Prod Use – Food Oil Prod End of Life – Food Prod Sec Processing Oil Breeding & Agronomy Prim Processing Seed Sec Processing Protein (Meal) End of Life – Protein Prod Use – Protein (Meal) Prod • Oilseed Flax • Production • conventional • organic Sec Processing Hulls End of Life – Food Prod Use – Extracts Food-Nutrition Specialty Seeds Can we increase yield or improve properties ? How can we add more value ? Can we build a flax crushing plant in Canada ? Inputs (energy, fuel, chemicals, recycled feedstocks, etc.)

  22. No Flax Seed market = Show Stopper Industry Strategy • Seed Testing – Stewardship Program • Cleaning the system • Replacing the seed supply • Preventing reoccurrence – new rules on low level tolerance • Breeding and Agronomy – higher yields! • Adoption of New Practices by Flax Producers • Establishing a Reliable Supply System for Flax Straw • Development of Value-Added Products (from straw) • Market Demand for Products (from straw) Top Priority Market Access !

  23. What is the business proposition ? Insert figure of templeton and pics of the board members

  24. Breeding & AgronomyFinally new investment! • Strong potential for making significant yield improvements • Increased profitability (Goal = Flax is a crop of choice) • Breeding and agronomy for seed and straw • Watch inputs (fertilizer, herbicide, fungicide, water) • What is the impact on: • organic producer ? • GM-free product ? NAFGEN Pl 1 TUFGEN CIBUS Univ of Alberta Northern Adapted Varieties

  25. Adding Value to the Straw Side Can we increase yield or improve properties (straw) ? Breeding & Agronomy Sec Processing Fibre Use – Paper Prod End of Life – Paper Prod Prim Processing Straw End of Life – Shive Prod Use – Heating, Bedding, etc. Sec Processing Shives, Dust Oilseed Flax Production Logistics Retting Harvesting Collection Storage Planting next crop • Feasibility of quality straw production ? • Benefits of returning to soil, of burning ? • Benefits of recovering ? • Benefits of in-field retting ? Soil Carbon Nutrients Moisture Retention Recovered 50 % ? 75 % ? Pl 2, 3 Inputs (energy, fuel, chemicals, recycled feedstocks, etc.)

  26. “Knowledge Assets” Alvin Ulrich, Biolin Schweitzer- Mauduit Int. • Seed Varieties with Fibre Contents • Agronomy – Crop Production • Fibre Grading System (ASTM) • … • Development of Efficient Flax Straw Collection Systems (mobile and stationary decortication) • Straw Purchaser’s Guide • Fibre and Shive Marketing • …

  27. Flax Straw Supply for Manufacturing Applications? Breeding & Agronomy Sec Processing Fibre Use – Paper Prod End of Life – Paper Prod Prim Processing Straw End of Life – Shive Prod Use – Heating, Bedding, etc. Sec Processing Shives, Dust Oilseed Flax Production Logistics Straw Harvesting Retting Collection Storage Planting next year’s crop • Location of supply ?Straw, fibre, shive • - Flax production has shifted • - Transportation infrastructure ? • Security of supply ? • Reliable amounts • Quality • Risk mitigation Soil Carbon Nutrients Moisture Retention Etc. Inputs (energy, fuel, chemicals, recycled feedstocks, etc.)

  28. What Products from Flax Straw ? Current Example: Schweitzer Mauduit (Manitoba) Breeding & Agronomy Sec Processing Fibre Use – Paper Prod End of Life – Paper Prod Prim Processing Straw End of Life – Shive Prod Use – Heating, Bedding, etc. Sec Processing Shives, Dust Oilseed Flax Production Logistics Retting Harvesting Collection Storage Planting next crop • Are there profitable outlets for: • Straw • Fibre • Shive • Dust • Extracts • that will provide profits to the farmer? Straw “as is” Soil Carbon Nutrients Moisture Retention Straw “extraction” (e.g. waxes) Inputs (energy, fuel, chemicals, recycled feedstocks, etc.)

  29. Sec Processing Fibre Use – Fibre Prod End of Life – Fibre Prod Prim Processing Straw End of Life – Shive Prod Use – Shive Prod Sec Processing Shives, Dust Variety of options: Straw “as is” Round Baled Construction Column Inputs (energy, fuel, chemicals, recycled feedstocks, etc.) Transportation Manufacturing Natural Fibre Reinforced Thermoplastics (pre-commercial quantities) Biocomposites Fibre Green Building Materials Shive Fibre-Cement Block Insulated Wall Examples of NAFGEN Developments Pl 4 – physical separation of straw - fibre, straw

  30. NAFGEN Developments – Pl 5 Valuable “chemical constituents” from straw and shives Breeding & Agronomy Sec Processing Fibre Use – Fibre Prod End of Life – Fibre Prod Prim Processing Straw Extraction Shives Oilseed Flax Production Pl 5 Targeted Products Cellulose Hemicellulose Lignin Waxes Other: phytosterols, ferulic acid, vanillin Logistics Retting Harvesting Collection Storage Planting next crop Straw “extraction” Residue Straw “as is” Inputs (energy, fuel, chemicals, recycled feedstocks, etc.)

  31. Sec Processing Fibre Use – Fibre Prod End of Life – Fibre Prod Prim Processing Straw End of Life – chemicals materials, fuels Use – chemicals materials, fuels Extraction Shives Pl 5 Targeted Products Cellulose Hemicellulose Lignin Waxes Other: phytosterols, ferulic acid, vanillin Pl 6 Targeted Products Straw “extraction” Xylose 2,3 butanediol Residue C4 compounds Inputs (energy, fuel, chemicals, recycled feedstocks, etc.) NAFGEN Developments – Pl 6 Transformation into valuable intermediate chemicals, fuels

  32. End of Life – Ind Oil Prod Industrial Oil Prod New 21st Century Oilseed Flax Crop End of Life – Food Prod Food Oil Prod End of Life – Protein Prod Feed/Food/ Industrial Protein Prod Products Recovered + Reused as Feedstocks … for other processes Breeding & Agronomy End of Life – Human/Animal Waste Nutrition/Health Products End of Life – Building Greener Construction Oilseed Flax Production End of Life – Equipment Transportation Equipment Soil Nutrients Water ======= Habitat Ecosystem Services End of Life – Fin Product Bio-based Chemicals End of Life – Bio CO2 Renewable Fuels Renewable & Recyclable Inputs End of Life – Bio CO2, Ash Energy – Heat / Power

  33. Minimum inputs Renewable and/or Recyclable sources Other Inputs also need to be considered ! • Energy to operate • Fuel – farm and off farm for transport • Agrochemicals – fertilizers, herbicides, fungicides, etc. • Chemicals • Enzymes • Packaging • … • Why ? • Operating Costs • Environmental Footprint • Market Access

  34. Think “cradle to cradle” Prim Proc Seed Sec Proc Seed Prod Use Prod Disp Breeding Agronomy Crop Prod Prim Proc Straw Sec Proc Straw Prod Use Prod Disp Renewable, Biomass Raw Materials Manufacturing Use Disposal Energy & Input Production Recycled Materials Transportation & Storage

  35. Summary - Good news story! In spite of some big bumps in the road … • Continued to build a flax industry community in Canada • More people taking the sustainability journey … • Common language, understanding one another better • Not a brand new concept, but more formalized … language … process … say “we did this” • Developed a process which can be used to develop sustainable, new value chains • Principles and goals = sustainability lens • Look at everything you do (e.g. breeding right through to end of product life) • Think … can I use something recyclable or renewable? • Started to define the attributes of the new value chains

  36. Next to do • “Add the numbers” to NAFGEN results • Which products ? Which markets ? • Material, energy balance, costs, people, training, infrastructure • Hypothetical locations • Determine the economic, environmental and social benefits, impacts and the trade-offs between these dimensions • Communicate the timeline ! • The different stages of the value chain are at points of “readiness” • Very important to clarify … next year, 5 years, 15 years ?

  37. Sustainability is need to have not “nice to have” • Request for greater documentation … and even certification • Consumer driven: • Green Buildings • Agri-Food Business • Canadian Agriculture - Pulse Growers leading initiative – sustainability initiatives in food sector • Manufactured products – initiatives: • Environmental Product Declaration (EPD) • US Biopreferred program (procurement; labelling – bio-based content)

  38. Flax Industry’s Strategic Goals Actions Value Chain Complete plant utilization The Natural Step Sustainability Principles • Flax and flax products are solutions for sustainability Pr 1 • Flax is considered by producers to be a “crop of choice” “We need to tell our story … otherwise others will tell our story for us … and usually they get it wrong.” Pr 2 Flax Industry Value Chain • Production and transformation have a net positive impact on natural and social systems Pr 3 Pr 4 • Regional transformation of flax seed and straw • Development of necessary human capital and leadership

  39. After NAGFEN … • Keep the “networking” • Dialogue, and information exchange • Look both in front of you and behind you • Continue to tell the “industry story” • How do we fund the next steps ? Including the systems work of “putting the pieces together” ? • Including federal government researchers Websites Goto meeting Sharepoint Twitter Facebook Blogs YouTube …

  40. Un grand merci à tous! Please “Take a Bow” AAFC ABIP Flax 2015 and NAFGEN Steering Committee NRCan CanmetENERGY SaskFlax – Linda Braun, Lee Pengilly, Penny Eaton, Janice Henderson The Natural Step Canada SaskFlax Board of Directors and Canadian flax producers Mark Stumborg (AAFC) Robert Lortie (NRC) … Allan Barton (Rohm&Haas – formerly), Grant Whitmore (Bioorginal), Tam Tekle (TTS), etc.

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