1 / 27

Engaging with the online community

When OERs go Viral. Engaging with the online community. Alex di Savoia. openSpace Project overview. 1. Phase 1 HEA-funded & JISC Managed UK OER project. 2. Specialist Art, Design, Media & Performance OER Repository. 3. Launched in 2010. 4.

cosmo
Télécharger la présentation

Engaging with the online community

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. When OERs go Viral Engaging with the online community Alex di Savoia

  2. openSpace Project overview 1 Phase 1 HEA-funded & JISC Managed UK OER project 2 Specialist Art, Design, Media & Performance OER Repository 3 Launched in 2010 4 OERs deposited in JorumOpen, OER Commons + others 5 International press release 6 Launch covered by Chinese & Indian newsdesks 7 8 http://openspace.falmouth.ac.uk/ Extensive online marketing & promotion 40 M-level credit Screenwriting units goes viral in 2011…

  3. What does ‘viral’ look like? User highlights from December 2010 - April 2011 (compared to previous quarter) Podcast downloads 827 43.58% growth Podcast RSS feed views 19,812 238.61% growth RSS feed subscribers 5,319 803.06% growth Full play streaming media 11,713 788.02% growth Unique web visitors 2,334 4.15% growth

  4. Discoverability: our approach Putting OERs where people can easily find them 1 Online marketing & promotion best practice 2 A consumer-focused and consumer-friendly approach 3 Uploading OERS to established, popular social networks 4 YouTube, FaceBook, Podomatic, Scribd, Twitter 5 Using marketing best practice for meta tags 6 Engaging with OER users online 7 http://openspace.falmouth.ac.uk/ Two-way communication with OER users

  5. Perception barriers We had a few to overcome… • The public’s lack of knowledge about open education & OERs • ‘Free’ really did mean free • There were no hidden catches • UCF didn’t have a hidden agenda

  6. Meta data This screenwriting course module introduces you to the initial concepts of screenwriting. Your Logo

  7. Meta data

  8. YouTube: Additional benefits • YouTube aggregates to thousands of video entertainment websites and mobile Apps around the world • extended our video OER reach

  9. Keyword tool

  10. SEO

  11. Dissenting voices can lead to some GREAT exposure…and support http://www.mikejones.tv/journal/2011/3/19/bad-medicine-screenwriting-courses-that-might-be-bad-for-you.html

  12. Making OERs truly discoverable 1 Upload to popular media sharing sites 2 Think like the public: how do they search for content? 3 Be user-focused in your meta tag scheme & SEO strategy 4 Two-way dialogue with the public 5 Push-pull promotional strategy 6 Don’t re-invent the wheel: best practice info is out there 7 http://openspace.falmouth.ac.uk/ Raise awareness for OE as well as your OERs

  13. Thank you Alex di Savoia Lecturer University College Falmouth alex.disavoia@falmouth.ac.uk http://penspace.falmouth.ac.uk This is an example text. Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text. Your own footer Your Logo

More Related