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Learn how to design and enhance content experiences with this culinary-inspired guide. Discover the art of branding, appetizing visuals, digestible information, nourishing storytelling, mobile-friendly strategies, and creating lasting impact. Written by Susan MacMillan, this workshop offers practical tips for effective content creation that engages and resonates with your audience. Explore the power of color, imagery, and engaging writing to elevate your content to new heights.
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How to design, and extend,great content experience: A culinary, somewhat cautionary, tale Water, Lands and Ecosystems-ILRI Blogging Workshop ILRI Nairobi 21 March 2014 Susan MacMillan ILRI Public Awareness
Prepare 6 ingredients • Branding • Appetizing • Digestible • Nourishing • Mobile • Lasting
Make itBRANDED • Colour • Pictures • Style guide • Blog guidelines • Categories/tags • Workflows
Make itAPPETIZING • Pretty setting • Tasty nibbles • Pithy headlines • Arresting pictures • Engaging captions • Punchy quotes • ‘Display text’ • Spot colour
Make itDIGESTIBLE • Arresting facts • Memorable quotes • Trenchant summaries • Embedded videos • Witty remarks • (Parenthetical remarks) • Symmetries / Poetries • Jargon/acronym free
Make itNOURISHING • Tell stories • State facts • Read others • Link others • Quote others • Credit others • Make it personal • Make it new • End it well
Make itMOBILE • Email • iPads/ Tablets • iPhones • Smart phones • Dumb phones • Websites • Radio / TV
Make itLASTING • Twitter • Tumblr • LinkedIn • Facebook • Google+ • Website • Enews • Storify • RebelMouse
Acknowledgments • ILRI KMIS/ Angela Nekessa, Ben Hack • ILRI bloggers / Paul Karaimu • CGIAR, WLE / Abby Waldorf