1 / 17

Crafting Compelling Content: A Guide for Culinary Creativity

Learn how to design and enhance content experiences with this culinary-inspired guide. Discover the art of branding, appetizing visuals, digestible information, nourishing storytelling, mobile-friendly strategies, and creating lasting impact. Written by Susan MacMillan, this workshop offers practical tips for effective content creation that engages and resonates with your audience. Explore the power of color, imagery, and engaging writing to elevate your content to new heights.

cosmo
Télécharger la présentation

Crafting Compelling Content: A Guide for Culinary Creativity

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How to design, and extend,great content experience: A culinary, somewhat cautionary, tale Water, Lands and Ecosystems-ILRI Blogging Workshop ILRI Nairobi 21 March 2014 Susan MacMillan ILRI Public Awareness

  2. Prepare 6 ingredients • Branding • Appetizing • Digestible • Nourishing • Mobile • Lasting

  3. Branding

  4. Make itBRANDED • Colour • Pictures • Style guide • Blog guidelines • Categories/tags • Workflows

  5. Appetizing

  6. Make itAPPETIZING • Pretty setting • Tasty nibbles • Pithy headlines • Arresting pictures • Engaging captions • Punchy quotes • ‘Display text’ • Spot colour

  7. Digestible

  8. Make itDIGESTIBLE • Arresting facts • Memorable quotes • Trenchant summaries • Embedded videos • Witty remarks • (Parenthetical remarks) • Symmetries / Poetries • Jargon/acronym free

  9. Nourishing

  10. Make itNOURISHING • Tell stories • State facts • Read others • Link others • Quote others • Credit others • Make it personal • Make it new • End it well

  11. Mobile

  12. Make itMOBILE • Email • iPads/ Tablets • iPhones • Smart phones • Dumb phones • Websites • Radio / TV

  13. Lasting

  14. Make itLASTING • Twitter • Tumblr • LinkedIn • Facebook • Google+ • Website • Enews • Storify • RebelMouse

  15. Acknowledgments • ILRI KMIS/ Angela Nekessa, Ben Hack • ILRI bloggers / Paul Karaimu • CGIAR, WLE / Abby Waldorf

  16. Thank you

More Related