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Drive Lead Generation and Capture with Effective Execution

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  1. Generation, Capture, Execution Bsquare Lead Conversion Larry Stapleton VP, Sales & Marketing March, 2009

  2. BSQUARE Lead Flow PR and Google Ad words Drives Prospects to 2 Web sites Monitor Web Hits Using Leadlander Prospect Enters Info for Downloads Leads are Assigned to Sales in CRM Sales Contacts Lead within 24 Hours

  3. Nov/Dec 2008 Newsletter

  4. Leadlander tracks Web visits

  5. Website leads and Downloads Web Leads (n = 1861) Q1 thru Q4 2008 http://www.bsquare.com/doclibrary/library.aspx Web Documents & Downloads by category Q1 thru Q4 2008

  6. Lead Information / Quality Leads are Added to CRM and Assigned to the Appropriate Sales Resource with a 24 hour Contact Alert

  7. Lead Completion Utilize Lead generation methods, PR, Ad WordsMonitor visitor trends to Web Site Drive customers to content downloads Lead Generation Generation Capture Execution Lead Execution Lead Capture Contact Prospect within 24 Hours Set Alerts in CRM to monitor Lead Flow Quick response with Offer of Support Host Compelling Information on Web Capture Prospect Contact InfoEnter into CRM system

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