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Seminar

Graduate School of Business & Operations Management Chang Jung Christian University. Seminar. Competitive Advantages and Core Competencies Doctoral Student ： Erin Hui-Wen Shih 博二生 施慧雯. Outline. Introduction Porter’s Generic Strategies Model Further Research. Introduction.

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Seminar

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  1. Graduate School of Business & Operations Management Chang Jung Christian University Seminar Competitive Advantages and Core Competencies Doctoral Student ：Erin Hui-Wen Shih 博二生 施慧雯 長榮大學 博士班

  2. Outline • Introduction • Porter’s Generic Strategies Model • Further Research 長榮大學 博士班

  3. Introduction • Objectives : purpose of the reading • Competitive Advantages • Core Competencies 長榮大學 博士班

  4. Core Competency • “an area of specialized expertise that is the result of harmonizing complex streams of technology and work activity.” (Prahalad & Hamel who introduced the concept in their 1990Harvard Business Review article) • “take various forms, including technical/subject matter know how, a reliable process, and/or close relationships with customers and suppliers” (Mascarenhas et al., 1998). • Examples 長榮大學 博士班

  5. Competitive Strategy “ Techniques for Analyzing industry and competitors” (Porter, 1980) 2 Dimension: Strategic Scope & strategic strength

  6. Porter’s Generic Strategies • Cost leadership • Differentiation • Segmentation (focus) strategy 長榮大學 博士班

  7. 長榮大學 博士班

  8. Porter’s Generic Strategies • Cost leadership means that a business strives to supply a product or service more cost-effectively than its competition. Wal-mark • Differentiationrequires a firm to create products or services that are unique and have value. i.e. I-Pod. • Segmentation (focus) strategy is when a firm focuses on a strategy that must attain advantages either through differentiation or a cost leadership approach. i.e U-Haul’s 長榮大學 博士班

  9. Further Research • maintain competitive advantage • hospitality industry • difference approach 長榮大學 博士班

  10. Thank You

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