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HOW TO EFFECTIVELY MARKET YOURSELF AT JOB FAIRS

HOW TO EFFECTIVELY MARKET YOURSELF AT JOB FAIRS.  Preparation  Working the Fair  Post Fair Musts. PREPARATION. Preparing Yourself Gives You a Distinct Advantage in the Eyes of the Employer 80% of Your Peers Will Put No/Little Effort into Preparing for the Fair.

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HOW TO EFFECTIVELY MARKET YOURSELF AT JOB FAIRS

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  1. HOW TO EFFECTIVELY MARKET YOURSELF AT JOB FAIRS  Preparation  Working the Fair  Post Fair Musts

  2. PREPARATION • Preparing Yourself Gives You a DistinctAdvantage in the Eyes of the Employer • 80% of Your Peers Will Put No/Little Effort into Preparing for the Fair Career Services UW-Whitewater

  3. DEFINE YOUR CAREER OBJECTIVES • Employers Desire Candidates That Know What They Want Test: Write Out a Typical Job Description • Major Job Functions and Skills Unsure About Your Career Options? • Career Services Can Help You Secure a Career Direction Career Services UW-Whitewater

  4. RESEARCH COMPANY/ORGANIZATION INFORMATIONReasons • Employers Perceive “Researching the Company” as a • Critical Factor in Evaluating Candidates • Researching Reflects Interest, Energy, Initiative, Motivation and Enthusiasm • A Majority of Your Peers (ie, Your Competition) Will Not Do This • Target Your Resume and Conversation for each Employer • Match Your Experience, Academic Background and • Skills to the Position(s) You’re Interested In Career Services UW-Whitewater

  5. RESEARCH COMPANY/ORGANIZATION INFORMATIONStrategies • Review “Research Employers” at http://www.rileyguide.com/ • Locate Company/Organization Websites • Try to capture the following items of basic information: age, services or products, competitors, growth pattern, reputation, divisions and subsidiaries, location, length of time established there, size, number of employees, sales, assets and earnings, new products or projects, number of locations, and foreign operations • Review Job Descriptions • Secure Keywords, Mission/Purpose Statement, etc. Review site: http://academics.uww.edu/business/minority/indexC1.htm Review Recruiting Literature at Career Services Career Services UW-Whitewater

  6. ADDITIONAL PREPARATION TIPS • Sign Up for a Mock Interview at Career Services • Dress Professionally • Read “Dressing for the Job” in Job Choices – Diversity Edition 2004 (pp 63-64) for Specific Tips on How to Dress • Consider the Culture of the Companies/Organizations You’ll be Speaking With • Err on the Side of Conservative Dress! • Secure a Professional Notebook • Create Multiple Copies of Your Targeted Resume(s) Career Services UW-Whitewater

  7. WORKING THE FAIR Setup: Each Employer Will Have a Separate Booth with Display and Table to Meet with Students and Provide Information • Make Contact With As Many Employers as Possible • Don’t Limit Yourself to Talking With a Few Employers • Prioritize the Employers You’re Going to • Visit into “A-B-C” • Plan to Meet With One/Two “C” Employer(s)… Then Go After Those “A” Employers Career Services UW-Whitewater

  8. WORKING THE FAIR • Make Good Use of Your Time • If You Encounter a Long Line at an Employer of Interest, Seek Out Employers Who Are Less Busy and Then Return • While Waiting in a Short Line, Review the Information You Have Picked Up from Other Employer Tables • Interact With Other Candidates by Exchanging Information About Employers Each Has Made Contact With Career Services UW-Whitewater

  9. WORKING THE FAIR In Most Cases, Your Opportunity to Talk With each Employer Will be Brief. You Will Have 3-5 Minutes to Present Your Qualifications • When Meeting with Employers: • Greet each Employer With a Firm Handshake • Show Enthusiasm and Confidence - Smile! • Give Concise Answers to Employer Questions. Be Prepared to Cite Successful Examples of Your Experience in Internships, Summer Jobs, Clubs/Organizations, etc. that Match/Support the Major Job Functions and Skills of Your Position(s) of Interest. Focus on Meeting Employer Needs. Career Services UW-Whitewater

  10. WORKING THE FAIR • Prepare Questions for Each Employer • Your Best Questions are Those That Are Created From Doing Your Research Ask the Employer About the Hiring Process and Timelines Ask for the Employer’s Business Card - You’ll Need the Information on the Card for Follow-Up Correspondence Thank the Interviewer for His/Her Time Career Services UW-Whitewater

  11. POST FAIR MUSTS Forward a Follow-up Letter or Email to each Employer in Which You are Still Interested. See “The Art of Writing Job Search Letters” in Job Choices –Diversity Edition 2004 (pp 35-41) • Remind Each Employer of Your Qualifications Relative to the Experience and Skills the They are Seeking • Affirm Your Continued Interest in Working for his/her Organization Career Services UW-Whitewater

  12. POST FAIR MUSTS Formal Job Offers Are Rarely Extended on the Day of the Fair • Employers Will Typically Invite You to Their Home Office for an Interview before Extending You an Offer • If you Receive a Job Offer on the Day of the Fair, We Strongly Recommend That You Ask for Some Time to Consider the Offer • Consult with Career Services, Ms Briscoe and/or Significant Others for Feedback/Advice Career Services UW-Whitewater

  13. POST FAIR MUSTS • Continued Follow-Up With Employers of Interest is Vital!! • Be Sure to Contact Those Organizations • That You Have Not Heard From. Career Services UW-Whitewater

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