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Key Trends and Drivers in the Global Pharmaceutical Industry

This analysis explores the key drivers and major trends shaping the global pharmaceutical industry. It highlights the historical significance of penicillin discovery, the impact of dyestuffs with antiseptic properties, and the legislative changes around patent protection that have enabled the rise of generic medicines. Furthermore, it examines the trends of mergers, consolidations, and globalization among domestic companies, alongside strategic capabilities in R&D, sales, and marketing. The rising demand for health-related information online underscores the importance of meeting patient expectations for therapies.

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Key Trends and Drivers in the Global Pharmaceutical Industry

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  1. The Global Pharmaceutical Industry Pufan Li Cathrine Roulet Emmanuel Lejeune Flora Coffin Gaëlle Combeau

  2. Key drivers / Major trends Discovery of Penicilin Dyestuffswerefound to have antisepticproperties Legislation on patent protection led to the appearance of genericmedecines Mergers, consolidation and globalisation of domesticcompanies Key strategiccapabilities are R&D, sales and marketing Healthsearchis one of the top reasons for searches on Internet whichincreases patient demands on therapies

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