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Smart Gift Card

Smart Gift Card. PROFESSOR Dr. Hsinchun Chen. Chang Heon Lee (Heon) Yan (Mandy) Dang Yulei (Gavin) Zhang. April 30, 2007. Agenda. 1. Why “Smart Gift Card”?. 2. Market Analysis. 3. Business Model. 4. System Architecture. 5. APIs & Data Mining. 6. Novelty. April 30, 2007.

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Smart Gift Card

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  1. Smart Gift Card PROFESSOR Dr. Hsinchun Chen Chang Heon Lee (Heon) Yan (Mandy) Dang Yulei (Gavin) Zhang April 30, 2007

  2. Agenda 1. Why “Smart Gift Card”? 2. Market Analysis 3. Business Model 4. System Architecture 5. APIs & Data Mining 6. Novelty April 30, 2007

  3. 1. Why “Smart Gift Card”? The number of customers buying gift cards is increasing. Source: COMDATA Payment Innovation (2007) April 30, 2007

  4. 1. Why “Smart Gift Card”? Market Analysis For Buyers For Sellers April 30, 2007

  5. 2. Market Analysis • Statistical Analysis & Data Mining • Weekly/Monthly transaction analysis • Market share by category and brand • Price Analysis (based on category and brand) • Average actual price and selling price • Average discount rate • Market share • Active Seller & Hot Item Analysis • Associate network used to identify active sellers with their items • Find top sellers in a certain brand • Popular items • Topic (Brand) Analysis • SOMs used to find an interesting brand pattern information April 30, 2007

  6. 3. Business Model • Advertising Opportunity (80% Revenue) • Partnership with EBay and others • Membership Fee (20% Revenue) • Monthly membership fee: $ 2 • Annual membership fee : $ 10 • Extend our service to other products April 30, 2007

  7. 4. System Architecture Tomcat Server MS SQL Server 2000 JSP • APIs • EBay APIs • Google Map APIs Smart Gift Card DB Smart Gift Card Interface April 30, 2007

  8. 5. APIs & Data Mining APIs Data Mining Visualization April 30, 2007

  9. 6. Novelty

  10. Thank you. Questions?

  11. Appendix. Project Roles Yulei (Gavin) Zhang • Developed ‘Association Network Graph’ • Developed clients using “EBay” & “Google Map” APIs • Designed and developed interfaces Yan (Mandy) Dang • Integrated various charts and graphs into the application • Developed ‘Emerging Topic Maps’ using self-organizing map (SOM) • Designed and developed interfaces Chang Heon Lee • Designed and developed database • Integrated various charts and graphs into the application • Developed clients using “EBay” &“Google Map‘” APIs

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