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The Roaring Twenties: The Automobile Revolution and Cultural Shifts in America

The 1920s marked a transformative era in America with the automobile revolution, where car production soared from 2.5 million in 1915 to 23 million by 1930. Mass production significantly lowered prices to $290 by 1924, increasing reliability and comfort. This era redefined leisure, travel, and social rituals, impacting church attendance and courtship. Additionally, advancements in electricity and indoor plumbing enhanced home convenience and public health. Fashion evolved, with women expressing newfound independence. The decade also witnessed the rise of radio, movies, and iconic cultural fads, shaping American life.

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The Roaring Twenties: The Automobile Revolution and Cultural Shifts in America

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  1. The Roaring Twenties

  2. Automobile Revolution

  3. # Of Cars in America 1915 2.5 million 1920 8 million 1925 17 million 1930 23 million Mass production, reduction of price (only $290 in 1924), reliability up and comfort up Concept of distance and time, leisure time, travel opportunities, Courtship rituals, Church attendance all increased

  4. Revolution in the American Home

  5. Electricity and Indoor Plumbing % of Homes with Electricity 1907 8% 1917 24% 1919 34% 1929 68% 1939 77% New Products: ice box – refrigerator coal stove – electric stove kerosene lights – electric lights hot stove iron – electric iron Electricity: convenience and mostly SAVES TIME!!! Plumbing: convenience, increased sanitation and public health, bathed more frequently

  6. WOMEN’S FASHION • Shorter, bobbed hair • Shorter, knee-length skirts • Raccoon fur coats • Rouged lips • Low waist line on dresses • Shaving - Shows women’s desire to break with the past

  7. Men’s Fashion • Hair slicked back, parted in the middle • Golf hose/ baggy knickers • Hats • Bowties

  8. SlangExpressions All wet Blind date Big Cheese Cake Eater/Lounge Lizard Cat’s Meow Flapper Jalopy Spiffy Nerts Go fly a kite

  9. Fads and Feats Miss America Marathon Dances Walk across the country Wing walking Babe Ruth – 60 HR’S Admiral Byrd – Antarctica Gertrude Ederle – English Channel

  10. New Foods and Other Innovations • Welch’s Grape Jelly • Wrigley’s Chewing Gum • Band-aids • Kleenex • Zippers • Movies with sound

  11. Entertainment in the 20s • Radio: • 1900s – military communication • 1920 – few owned radios/hobbyists • – Pittsburgh, Pennsylvania • – (October) Westinghouse Company/KDKA (music and news) • 1922 – 570 stations broadcasting • (news, music, religious services, sporting events, advertising) • Vacuum tube – increased quality of radio sound • Battery powered units – portability

  12. Movies: WWI: D.W. Griffith, The Birth of Nations, advanced filmmaking techniques 1920: Charlie Chaplin, silent movie film actor 1928: First movie with sound, Walt Disney, Steamboat Willie, cartoon characters born End of the 20s – Americans bought 100 million movie tickets a week (123 million people)

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