Getting Clients
What does it take to attract clients to your business?
Getting Clients
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Presentation Transcript
Getting Clients They are out there, but just how can you help them to find YOU? Presented by: www.nhvirtualassistant.comwww.twitter.com/aceconcierge
Getting Clients They are out there, but just how can you help them to find YOU? Presented by: www.nhvirtualassistant.comwww.twitter.com/aceconcierge
Open for Business Just because you hung your shingle, does not mean the clients will automatically discover you and your business. It is up to you to educate them about your services, advertise and create the buzz about your expertise and business solutions.
Website Your website is your presence on the internet. It represents you and your organization. Make sure it is professional, appealing to the eye, informative, and direct. Create your call to action, ensuring your surfers will need to reach out and contact you. An important part of your website is the SEO, keywords, and the backend meta tags which help the search engines find you. What is a search engine?http://www.webopedia.com/TERM/s/search_engine.html What is SEO?http://en.wikipedia.org/wiki/Search_engine_optimization What are metatags?http://searchenginewatch.com/2167931 What is a call to action?http://www.searchengineworkshops.com/articles/improve-online-sales.html
Blogging Blogging is another tool to help your prospective customers find YOU!! AND it also increases your SEO. Each time you write a post, you are providing the search engines with an update, further enhancing your rankings. Post strong content, keep it short, simple, and interesting. If you have a website, make sure it is cross-linked to your blog. If you use social media, link that as well, providing your readers with additional ways to contact you and learn more about you. 10 Benefits of Blogging 6. Exploit the Niches 7. Media & Public Relations 8. Position You as an Expert 9. Reputation Management 10. Low cost • Search Engine Marketing • Direct Communications • Brand Building • Competitive Differentiation • Relational Marketing
Direct Mail Mailings can be a great way to target your niche audience, whether business or personal accounts. Create a strong letter or postcard outlining you, your services, how to best contact you, and your call to action. What you want the reader to do.
Craigslist Craigslist is an online FREE service enabling you to list your business and your services or reply to other “want ads” requesting virtual assistants. Search for your city or state and make sure you conform to the posting policies. www.craigslist.com
Twitter Facebook LinkedIn Plaxo Social Media Social media is a phenomenal platform to increase your company recognition and keep your name visible. Build your brand. Build your reputation. Engage. There are so many different platforms, choose a few and dedicate your time and efforts to genuine conversation and real relationships.
Advertise • Local newspapers • Trade Journals • Free newspapers • Restaurant placemats • Imprinted promotional products • Magnetic car sign • Flyers
Referrals When just getting started, referrals are your best resource for new clients. • Friends • Family • Colleagues • Business associates • Prior employers Once you attain your first client, you are on your way to success. When you have a satisfied client, you can then ask for testimonials and referrals
E-Newsletters E-newsletters are a perfect way to create content and buzz about your business. Add a sign-up box on your website and your email signature. Your E-newsletter instruction will be found in Phase 3 of your program
Article Writing Article writing is yet another tool for getting clients and achieving recognition. Pay attention in Phase 3 of your training.
Online Directories There are many FREE online directories permitting you to list your company. Take advantage of these!!! You can search for local business directories, women’s organizations, administrative and virtual assistant sites, as well as making sure you submit your URL to all of the major search engines. You can perform keyword searches for the directories where you think it will be the best fit and business opportunity.
It is up to you Getting your first client is the most exciting part of all of your hard work and preparation of your company. Where there is one, there are many. Never give up. You are in this for the long haul. To be a success. To be a successful business owner. This is the hardest job you will ever have, but it will also be the most rewarding. It takes a great deal of effort, dedication, and tenacity to make this work for you. You can do it! You have volunteered to participate in this training program. YOU have made the choice. NOW, make all of the efforts towards achieving YOUR goals. YOUR dreams.