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Social Media Marketing Final Project Guide

Learn to create engaging content and ads for various social media platforms like Twitter, LinkedIn, and Facebook. Utilize tools like Jing, Dropbox, and photo editing software to enhance your online presence. Showcase skills through blog posts, tweets, and LinkedIn discussions. Track analytics using Bit.ly and Klout. Get expert guidance from Dr. C. Coursaris, a seasoned instructor in social media marketing.

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Social Media Marketing Final Project Guide

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  1. Social Media Marketing Lecture 6 Final Project Overview

  2. Needed items • Create Gmail address to use in course • Download Jing http://www.TechSmith.com/Jing • Create Dropbox account http://bit.ly/hJ4iYK • Create Facebook ads facebook.com/ads/create • Create LinkedIn ads linkedin.com/ads/home

  3. Needed Tools • Jing.com • Demonstration • http://www.1stwebdesigner.com/freebies/free-screencasting-tools-video-tutorials/ • Photoshop (or any photo-editing software) • Splashup: Free, polished interface, tools & palettes modeled after Photoshop (e.g. layers) • Picnik: Most popular web-based photo editor; integrated with Flickr

  4. Project Requirements • 3:30-4:30’ Jing video showing your blog, Twitter, LinkedIn Profile & Ads, Facebook Page & Ads, and Bit.ly & Klout analytics. • If you are outside this duration, you will lose all 10% • Detailed requirements for each medium provided on the next 16 slides

  5. Project Requirements • Blog: • 4 posts (150 words each) (incl. photo, video, link) • 4 comments (50 words each) • Links (with images) to Facebook Page & LinkedIn • Allow for sharing of comments • Required widgets: Twitter, Tags, Blogroll/Links, Pages • Optional widgets (at least 2 from): Calendar, Search, Polls, Blog Stats, Box.net, Akismet, Top Rated, or others)

  6. Project Requirements • Blog • Topics relevant to your business • Each post should link to relevant resources online • Evaluated on quality of engagement, fit with themes of course, clarity of expression, cultivation of community through regular activity • Each blog post must include “IESEGSMM” tag

  7. Example Blog

  8. Project Requirements • Create a Twitter account • Complete Profile • Follow your classmates (by finding them on my IESEG-SMM list) • Create 2 public & 1 private lists • Add at least 3 tweeps in each list (e.g. IESEG, MKTG, Competition) • Tweet about your new Twitter account with #IESEGsmm and your own registered hashtag included

  9. Project Requirements • Twitter: • 24 tweets (all with #IESEGsmm): • 8 Original content • 8 RTs • 8 Mentions (@) • 3 shortened URLs (Bit.ly) to • Facebook Page, • LinkedIn Profile • Blog

  10. Example Twitter

  11. Project Requirements • LinkedIn • 100% Complete Profile • Joined Group “IESEG Social Media Marketing” • Tweet 1x after above steps with #in in tweet (to post on LinkedIn status) • Discussion: Total of 2 answers/questions • 2 Ads

  12. Example LinkedIn Profile

  13. Example LinkedIn Discussions

  14. Example LinkedIn Ads

  15. Project Requirements • Facebook • Create a Profile • Create a Page • Invite ‘friends’, Post on wall, Create Event & Promote, Track & Update) • Create 2 Ads (Create photo(s) and text) • Facebook Page: Naming information: http://www.facebook.com/help/?page=1167

  16. Example Facebook Page

  17. Example Facebook Ads

  18. Project Requirements • Analytics • Report your Klout score • Speak to your recommendation to increase Klout • Report your Bit.ly Analytics • Shorten at least 5 URLs • Analyze effective reach • Speak to your recommendations to increase clicks

  19. Example Bit.ly analytics

  20. Example Klout analytics

  21. End of course • Check list • Evaluation

  22. Check List • Jing: Downloaded Jing • Dropbox: Create & Share folder w/ `coursari@msu.edu • Blog: Listed on Blogroll • Twitter: Followed, Following, & Listed on IESEG-SM • Bit.ly: Connected on Tweetdeck • Klout.com: Connect all three accounts (FB, TWI, In) • Facebook Profile • Facebook Page • LinkedIn Profile • LinkedIn: Join Group 'IESEG Social Media Marketing’ • Social Ads: 2 in each with media placement • Emailed all business information to coursari@msu.edu

  23. Social Media Marketing: The Instructor • Contact info: • Web: Coursaris.com • Email: coursari@msu.edu • Facebook: Dr.C.Coursaris • Twitter: @DrCoursaris • Web: www.msu.edu/~coursari • Skype: Ccoursaris

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