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Evaluation of PHO’s KT Project

Evaluation of PHO’s KT Project. Mel Brockman June 17, 2014. Overview. CIHR supplement grant obtained. Time period: June 2012 to June 2013 . External evaluation arranged in late 2013. Project Overview. Two target audiences: Community/general public. Decision-makers. Goals:

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Evaluation of PHO’s KT Project

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  1. Evaluation of PHO’s KT Project Mel Brockman June 17, 2014

  2. Overview • CIHR supplement grant obtained. • Time period: June 2012 to June 2013. • External evaluation arranged in late 2013.

  3. Project Overview • Two target audiences: • Community/general public. • Decision-makers. • Goals: • Promote awareness. • Encourage action. • Integrated knowledge translation (iKT) approach

  4. Key Activities

  5. Purpose of Evaluation • Assess whether… • awareness was generated; • action was prompted; • and iKT was achieved. • Improvement-focused.

  6. Type of Evaluation • Process • Project operations and implementation. • Outcome • Short-term (learning-based). • Intermediate (action-based).

  7. Methodology • Records review. • Key informant interviews (N = 17). • Online surveys: • Summit participants (N = 20). • PHO network (N = 7).

  8. Key Findings – Positives • Della video a big hit. • Summit was a success despite not arriving at a national agenda. • Public opinion survey a valuable KT research activity. • Partners happy to see the Region getting involved.

  9. Key Findings – Areas for Improvement • Planned activities with school community. • Some groups not effectively engaged. • Process-tracing issues. • iKT not really achieved.

  10. Recommendations • Create a comprehensive conceptual table at the outset; preferably, prior to submitting the grant application.

  11. Recommendations • Provide potential partners with enough information to make an informed decision about whether they are willing and able, time- and resource-wise, to sign on to the grant.

  12. Recommendations • Involve committed partners and other stakeholders in the conceptualization of the project; preferably, prior to submitting the grant application.

  13. Recommendations • Collaboratively create a “game plan” and clearly articulate project team members’ roles and responsibilities at the outset.

  14. Recommendations • Establish process-tracing procedures at the outset.

  15. Recommendations • Continue to strive toward better internal communication and coordination.

  16. Recommendations • Be more specific in the identification of target audiences and target sub-groups within them.

  17. Recommendations • Focus on the quality of the activities, not the quantity.

  18. Recommendations • As a team, develop a project plan that is proportionate to the time and resources that will be available across all team members.

  19. Recommendations • Continue to explore creative communication and dissemination strategies to engage the general public in order to go beyond “preaching to the choir.”

  20. Recommendations • Give people specific options for actions they can take to make a difference.

  21. Recommendations • Invest the most time and resources in activities aimed at increasing health equity locally and provincially.

  22. Recommendations • Articulate the desired actions that will be prompted by the KT activities.

  23. Recommendations • Identify at the outset what will be measured for evaluation purposes and design measures accordingly.

  24. Recommendations • Strive to achieve higher response rates with data collection activities.

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