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Stan Brown

Stan Brown. Vice President Pacific Islands & Japan Marriott International. 1. “Mixed Use: The Synergism between Hotels and Timeshares”. 2. Industry Trends. Brands affiliated with Lodging companies taking market share from other pure Vacation Ownership brands

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Stan Brown

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  1. Stan Brown Vice President Pacific Islands & Japan Marriott International 1

  2. “Mixed Use: The Synergism between Hotels and Timeshares” 2

  3. Industry Trends Brands affiliated with Lodging companies taking market share from other pure Vacation Ownership brands Improving consumer acceptance driving industry growth Continued market segmentation More flexibility to use options and more “club” benefits Relationship marketing replacing telemarketing 4

  4. What Does Vacation Ownership Do for Lodging? Increases MI brand loyalty as measured in average room nights per year from MVCI owners Improves overall value of Marriott Rewards system by providing highly-desirable redemption locations Drives improved results at hotels co-located with Marriott Vacation Ownership projects, (ex. Aruba, Kauai, Palm Springs, Orlando, Phuket) Provides flexibility in deal negotiations 4

  5. Synergies Significant spending at neighboring establishments Marriott’s Ko Olina Beach Club (726 K) High average occupancy Employment and Career growth 1,500 employees (vacation club only) Mixed use improved project economics 4

  6. Synergies Revenue stream to hotel for marketing agreements F&B revenue stream Shared amenities typically provides better amenities = customer satisfaction Improved brand awareness 4

  7. Synergies Enhanced customer loyalty Increased occupancy driven by preview blocks PR & Leveraged Advertising 4

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