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Media and Globalisation Introduction & Overview Lecture 1 Mevit 3220/4220 Sarah Chiumbu-23 August 2007. This Lecture. The course - practical issues The lectures - what they will cover Introducing Media and Globalisation: approaches & concepts. Welcome!!.

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This Lecture

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  1. Media and GlobalisationIntroduction & OverviewLecture 1Mevit 3220/4220Sarah Chiumbu-23 August 2007

  2. This Lecture • The course - practical issues • The lectures - what they will cover • Introducing Media and Globalisation: approaches & concepts

  3. Welcome!! • The teaching of the course is made up of: • Sarah Chiumbu - Phd student: Lectures • John Farseth - MA student: Seminars and exercusions • Guest Lecturers: • Dag Asbjørnsen - Norwegian Film Board • Carol Azungi - Phd student,IMK • Elizabeth Eide- Lecturer, Oslo University College • Tine Figenshou - Phd student, IMK • Anne Hege Simonsen- Lecture at Oslo University College • Liesbet van Zoonen- Proffesor, University of Amsterdam

  4. Web pages for the course • The course description: • http://www.uio.no/studier/emner/hf/imk/MEVIT4220/ • MEVIT 3220 (BA Level) autumn 2007 • http://www.uio.no/studier/emner/hf/imk/MEVIT3220/h07/ • MEVIT 4220 (MA Level) autumn 2007 • http://www.uio.no/studier/emner/hf/imk/MEVIT4220/h07/

  5. Lectures & Seminars • Lectures are combined for both the BA and MA levels • Seminars are separate for BA and MA levels • MA seminars will take place on Fridays at 14h15 to 16h00 - 7 September • BA seminars will also take take place on Fridays. First group 08h15 to 10h00 and second group 12h15 to 14h00. First seminar - 7 September

  6. Teaching & Learning Forms • LECTURES: • Overview, theoretical and empirical analysis, explaining issues and concepts • Key thematic areas and examples. Lectures will not cover everything • SEMINARS: • More focused discussion on selected topics and questions • Focus on writing and supervision of terms papers • INDIVIDUAL STUDY

  7. Learning Goals • For both BA and MA levels • The course gives both theoretical and methodological understandings of how media research that focuses on globalisation and globalisation process can be conducted • Students will learn to analyse the way in which media and communication can be seen as important causes and dynamic drivers in complex globalisation processes. • The course will make students familiar with political economy perspectives and cultural studies approaches to the study of the global media and cultural industries. • This will enable them to analyse and understand similarities and differences in the various cultural fields and subfields • The course work is aimed to develop the students skills of both oral and written presentation and argumentation • MA-level compared to BA-level • More analytical, more maturity and independent reflection.

  8. The Final Test & Curriculum • For MEVIT3220 (BA) write a Home Exam ( 17 to 20 Dec) • For MEVIT 4220 (MA) students write an essay (term paper). Hand in on 20 Dec at 12h00. • There are separate reading lists for BA and MA, but with many similarities • Students need to buy the major books on the reading list • There is NO compendium. • Additional articles found in the “Red Box” on 4th floor at IMK reception.

  9. Key Lectures • Overview and Introduction (this lecture and the last one- Sarah Chiumbu) • Theoretical Approaches: • Structuration theory - Sarah Chiumbu • Information society & network society theories - Carol Azungi • Global Flow of communication - Carol Azungi • Time-Space disjuncture - Sarah Chiumbu • Selected Approaches • Political economy and cultural studies perspectives - Sarah Chiumbu • Globalisation, Media Policy and Regulation - Sarah Chiumbu • Guest Lectures • Globalisation & international news - Tine Figenschou • Big Brother - Leisbet van Zoonen • Hollywood & globalisation- Dag Asbjørnsen • Media, globalisation & multiculturalism - Elizabeth Eide • Globalisation, news and migration - Anne Hege Simonsen

  10. Media and Globalisation • This section of the lecture will cover: • Definitions and processes of globalisation • Theories of globalisation • The place and role of the media in globalisation

  11. Globalisation: What is it? • Globalisation is a contested term, but it is usually used to describe a series of interrelated processes, including: • Internationalisation of production, trade & finance • International movement of people • International communication flows • Global circulation of ideas • Development of international organisations, e.g. World Bank, IMF • Growing significance of global NGOs, e.g. Amnesty Int, Red Cross

  12. Globalisation: Definitions • Many definitions of globalisation. Jan Art Scholte (2000) has identified five broad definitions of globalisation which are useful as a starting point: • 1. Globalisation as Internationalisation (loose interdependence) • 2. Globalisation as Liberalisation (open, borderless economy) • 3. Globalisation as Universalisation (a planetary synthesis of cultures) • 4. Globalisation as Westernisation/Modernisation (Americanisation, imperialism, McDonaldisation) • 5.Globalisation as Deterritorialisation (reconfiguration of geography where territorial borders are increasinlgy irrelevant)

  13. Theories of Globalisation • Theories of globalisation can be summarised into two broad groups: • Strong globalisation theories (the globalist): these argue that globalisation has resulted in a radical shift in societies that the analytical categories that have guided social analysis such as the nation-state, society, national economies and national cultures are becoming less and less applicable. • Weak globalisation theories (sceptics): these argue that globalisation is just another extension of imperialism and that the discourse of globalisation helps justify and legitimise the neo-liberal global project, e.g. (the creation of a global free market and the consolidation of Anglo-American capitalism) * (Read Held & McGrew from the curriculum for further details on this debate)

  14. Where do the media fit in? • Media are the centre of the changes that are driving globalisation. There are 3 dimensions to this argument: • Media constitute the technologies and service delivery platforms through which international flows are transacted • The media industries are leaders in the push towards global expansion and integration • The media provide informational content and images of the world through which people seek to make sense of events in distance places.

  15. Mediated Globalisation? • Mediation means that we increasingly globalisation through the media. Globalisation through the media changes: • People´s social relations • Forms of interaction • People´s experience • Thus Rantanen (2005:8) defines globalisation as: • “a process in which worldwide economic, political, cultural and social relations have become increasingly mediated across time and space. • Anthony Giddens (1990:64) defines globalisation as: • “the intensification of world-wide social relations, which link distance localities in a such a way that local happenings are shaped by events occuring many miles away and vice versa”

  16. Themes in media and globalisation • In a nutshell, media and globalisation focus on the following: • The role of the media and cultural industries in the process of globalisation • Media ownership • Changing trends in international news • Global flows of communication • Mediated communication through, e.g. News, film, music, internet • Political economy of the media

  17. Upcoming events • PhD defence for IMK PhD Fellow, Gunn Enli on The Participatory Turn in Broadcast Television, Institutional, editorial and textual challenges and strategies. • Date & venue: 14. september 2007 at 9h15 in Auditorium 14, Domus Bibliotheca, Karl Johans gate 47, sentrum . • Have a nice week-end!

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