Extracting Video Performance Data from Douyin and iQIYI

1. Extracting Video Performance Data from Douyin and iQIYI – A Comparative Analysis of Entertainment Data Insights

2. Introduction In the fast-evolving world of digital entertainment, understanding content performance optional—it's essential for marketers, content creators, and analysts. Platforms like Douyin and iQIYI dominate China’s video streaming market, each offering unique engagement patterns, content demographics. Extracting video performance data from Douyin and iQIYI allows brands to capture actionable insights and stay ahead of trends. is no longer types, and user By tracking and analyzing key metrics, businesses can understand audience behavior and content effectiveness. Comparing entertainment analytics from Douyin and iQIYI helps identify differences in engagement, content retention, and platform-specific consumption patterns, enabling more targeted strategies. and effective campaign

3. The Market Landscape: Douyin vs iQIYI Video consumption in China grew exponentially from 2020 to 2025. According to market data, Douyin reached approximately 61% of internet users in 2022, while iQIYI reached around 68%. This indicates the growing dominance of streaming platforms in everyday digital behavior.

4. These figures highlight extracting video performance data from Douyin and iQIYI as a critical strategy. By monitoring active users and watch time trends, analysts can identify when and where audience growth occurs, and adjust content and ad strategies accordingly. For instance, Douyin shows faster year-on-year growth, reflecting the rising popularity of short-form content, while iQIYI maintains steady long-form engagement, appealing to viewers who prefer immersive series or films. Methodology: Extracting Video Performance Data

5. A actionable insights. Analysts start by defining KPIs, including views, likes, shares, completion rates, and audience retention. Platforms like iQIYI API and OTT Data Scraping API allow teams to extract this data efficiently. structured methodology ensures accurate and comment volume, Time-series data spanning 2020–2025 is normalized for cross-platform comparison. This allows organizations to perform comparing entertainment analytics from Douyin and iQIYI in a consistent and meaningful Incorporating Sentiment Analysis provides qualitative insights, revealing audience engagement drivers that raw numbers alone cannot capture. way. preferences and These tables highlight the increasing engagement on Douyin, particularly for short-form content. Analysts can identify which content types drive higher interactions and replicate similar strategies to boost engagement. Trend Analysis: 2020–2025 Short-Form vs Long-Form Growth Douyin’s short-form content has continued to surge in popularity, whereas iQIYI’s long-form content maintains steady but slower growth. consumption patterns, requiring different marketing approaches. Platforms differ in

6. Engagement Metrics Observing these trends through scrape Douyin and iQIYI data for entertainment trends allows brands to anticipate audience preferences and adjust content types or marketing campaigns for maximum reach. Influencer Insights Influencers play a pivotal role in driving engagement. Micro-influencers on Douyin often outperform larger influencers in terms of engagement growth, while iQIYI influencers tied to series or films excel in audience retention.

7. Tracking influencer data insights from Douyin and iQIYI helps brands identify creators who can drive measurable ROI. For example, campaigns with targeted micro- influencers on Douyin often yield higher engagement per follower compared to mega-influencers, enabling better allocation of marketing budgets. Sentiment & Content Themes Sentiment analysis offers a deeper understanding of audience reactions. Douyin maintains ~70% positive sentiment, while iQIYI is around 65%. Insights from real-time content trend tracking on Douyin and iQIYI can inform content strategy, including the types of stories, challenges, or series that resonate with viewers. For example, short-form interactive challenges on Douyin often generate spikes in engagement, which can be leveraged to plan timely campaigns. Regional & Demographic Shifts Demographic data shows Douyin skews younger (18–24), while iQIYI’s audience is older (25–34+). Regional differences also influence engagement patterns. positive sentiment and

8. Leveraging the entertainment data scraping, helping brands tailor campaigns for age and region. For instance, targeting young users in tier-1 cities on Douyin with trending challenges may result in higher engagement compared to iQIYI. OTT Dataset ensures precise China Why Choose Real Data API? Real entertainment analytics: Data API offers end-to-end solutions for • Access via iQIYI API and Douyin for comprehensive data coverage. • Historical and real-time insights through the OTT Dataset. • Automated extraction with OTT Data Scraping API for key performance metrics. • Built-in Sentiment Analysis for qualitative insights.

9. • Frameworks for comparing entertainment analytics from Douyin and iQIYI, benchmarking. enabling cross-platform • Scalable infrastructure for short-form and long-form video analytics. By integrating Real Data API into workflows, teams can make faster, data-driven decisions, optimize campaigns, and gain a competitive advantage in content strategy. Conclusion The ability to perform extracting video performance data from Douyin and iQIYI empowers brands to monitor engagement, track trends, and evaluate influencer impact. With OTT Dataset, iQIYI API, OTT Data Scraping API, and Sentiment Analysis, businesses can achieve a complete view of the entertainment landscape, make data-driven decisions, and maximum engagement. optimize content for Elevate your entertainment analytics—contact Real Data API today to leverage actionable insights and drive measurable results across Douyin and iQIYI. Source: https://www.realdataapi.com/extracting-video- performance-data-from-douyin-iqiyi.php