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Rebranding_ Marking New Journey of Aditya Birla Group _ Creative Gaga

A new journey of the Aditya Birla Group (ABG) was marked by revamping the company branding. VGC lead and anchored this transformation across print and digital media.

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Rebranding_ Marking New Journey of Aditya Birla Group _ Creative Gaga

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  1. 3/30/2018 Rebranding: Marking New Journey of Aditya Birla Group | Creative Gaga 0  MAGAZINE3 ARTICLES3 CONTRIBUTE SHOP Rebranding: Marking the New Jou Birla Group   MARCH 26, 2018 10:50 am Creative Gaga SHARE https://www.creativegaga.com/rebranding-journey-aditya-birla-group/ 1/23

  2. 3/30/2018 Rebranding: Marking New Journey of Aditya Birla Group | Creative Gaga Ranked among the top four Indian Design agencies by The Econom third and even more dynamic avatar of the Aditya Birla Group log A new journey of the Aditya Birla Group (ABG) was marked by revamping the company bra transformation across print and digital media. Keeping the original concept of the logo; a ce as a symbol of hope, timeless values and boundless optimism of ABG. A partnership of 20 y developments for the company, each modernised to ?t the legacy ABG. https://www.creativegaga.com/rebranding-journey-aditya-birla-group/ 2/23

  3. 3/30/2018 Rebranding: Marking New Journey of Aditya Birla Group | Creative Gaga The third avatar of the ABG logo is derived from the original logo itself (designed by VGC ea connect to the look and feel of the logo mark and the values that it stands for. A small variat showcasing the youthfulness of the company while staying rooted in their heritage express https://www.creativegaga.com/rebranding-journey-aditya-birla-group/ 3/23

  4. 3/30/2018 showcasing the youthfulness of the company while staying rooted in their heritage express Rebranding: Marking New Journey of Aditya Birla Group | Creative Gaga https://www.creativegaga.com/rebranding-journey-aditya-birla-group/ 4/23

  5. 3/30/2018 Rebranding: Marking New Journey of Aditya Birla Group | Creative Gaga The bright colorful sun at the base forms its solid foundation in a bolder and more forceful g connote the vibrant internal and external movement of energy; like a prism it refracts the m Group. https://www.creativegaga.com/rebranding-journey-aditya-birla-group/ 5/23

  6. 3/30/2018 Rebranding: Marking New Journey of Aditya Birla Group | Creative Gaga https://www.creativegaga.com/rebranding-journey-aditya-birla-group/ 6/23

  7. 3/30/2018 Rebranding: Marking New Journey of Aditya Birla Group | Creative Gaga https://www.creativegaga.com/rebranding-journey-aditya-birla-group/ 7/23

  8. 3/30/2018 Rebranding: Marking New Journey of Aditya Birla Group | Creative Gaga https://www.creativegaga.com/rebranding-journey-aditya-birla-group/ 8/23

  9. 3/30/2018 Rebranding: Marking New Journey of Aditya Birla Group | Creative Gaga https://www.creativegaga.com/rebranding-journey-aditya-birla-group/ 9/23

  10. 3/30/2018 Rebranding: Marking New Journey of Aditya Birla Group | Creative Gaga https://www.creativegaga.com/rebranding-journey-aditya-birla-group/ 10/23

  11. 3/30/2018 Rebranding: Marking New Journey of Aditya Birla Group | Creative Gaga https://www.creativegaga.com/rebranding-journey-aditya-birla-group/ 11/23

  12. 3/30/2018 Rebranding: Marking New Journey of Aditya Birla Group | Creative Gaga https://www.creativegaga.com/rebranding-journey-aditya-birla-group/ 12/23

  13. 3/30/2018 Rebranding: Marking New Journey of Aditya Birla Group | Creative Gaga https://www.creativegaga.com/rebranding-journey-aditya-birla-group/ 13/23

  14. 3/30/2018 Rebranding: Marking New Journey of Aditya Birla Group | Creative Gaga https://www.creativegaga.com/rebranding-journey-aditya-birla-group/ 14/23

  15. 3/30/2018 Rebranding: Marking New Journey of Aditya Birla Group | Creative Gaga https://www.creativegaga.com/rebranding-journey-aditya-birla-group/ 15/23

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  17. 3/30/2018 Rebranding: Marking New Journey of Aditya Birla Group | Creative Gaga Published in Issue 34 This is a rebranding special issue focused on ?nding the answers to some of the basic questions like needs changing and how exactly? We interviewed some of the best branding studios like Landor Mu you are considering rebranding or want to learn more about the art of doing it then this issue is a m   Order Your Copy! CURRENT ISSUE https://www.creativegaga.com/rebranding-journey-aditya-birla-group/ 17/23

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