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High School Business Heroes 2014

Seminar 1: Business Planning and Marketing Analysis March 4, 2014. High School Business Heroes 2014. Agenda. Feedback on Elevator Pitch Advancing Teams ! Guest Speakers Dragica Lebo and Maya Amoah Professor Ambika Badh Phase 2 Intro – Business Plan Report Upcoming Events

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High School Business Heroes 2014

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  1. Seminar 1:Business Planning and Marketing Analysis March 4, 2014 High School Business Heroes 2014

  2. Agenda • Feedback on Elevator Pitch • Advancing Teams! • Guest Speakers • Dragica Lebo and Maya Amoah • Professor AmbikaBadh • Phase 2 Intro – Business Plan Report • Upcoming Events • Questions, comments, concerns?

  3. Elevator Pitch Feedback • Edited documents with feedback will be emailed back to your team • A variety of ideas presented • Formatting of title, citations and bibliography • Formal language; marketing concepts • Peer and team editing • Analysis and defining your plan

  4. TEAMS ADVANCING TO PHASE 2…

  5. Ace Inc. • A.C.R.I. • APHS • Business Gurus • Cloud 10 • Collateral • Dynamics • FBI – Fierce Business Innovators • JAM Sesh • M.A.P. • Mount Carmel Business Innovation • NewBreed • NST% • Premium • The Blazers • The Heifers • The Invincible 4 • The Quartets • VeniVidiVici

  6. Creating a Business Plan and Starting Your Own Business Guest Speakers:Dragica Lebo Youth Project Manager, City of Hamilton – SBEC Maya Amoah Gr. 12 Student & Creator of Nebula Artwear

  7. Analyzing aMarketing Case Guest Speaker:AmbikaBadh Professor of MarketingDeGroote School of Business,McMaster University

  8. PHASE TWO: THE WRITTEN REPORT • Comprehensive 4-page report including an in-depth analysis using primary and secondary research. • Take the ideas presented in Phase 1 and expand on it • Consists of an evaluation of your innovative ideas, a marketing plan, and implementation process • Basis for selection of Top 10 teams

  9. Business Plan Report Criteria Evaluated out of 60 marks in total • Research throughout report [18 marks] • 2 different primary sources, 10 secondary sources • Executive Summary [5 marks] • Background info on AGH • Summary of goals, findings and plan execution • Business Plan and Implementation [28 marks] • Explain creative idea and marketing strategy • Describe implementation and its practicality • Describe how target market’s perception of AGH as a result of the proposed campaign

  10. Business Plan Report Criteria • Conclusion [3 marks] • Summarize business plan and findings (no new content) • Appendix (optional) • Supplementary items that may disrupt report flow • References [6 marks] • Use Business Citation Guide to cite sources — More info in Submission Details package — Report Deadline: Friday, March 21 at 11:59pm – submit to hsbh@mcmaster.ca

  11. Upcoming Events: Seminar 2 • Tuesday, March 11 at 5:30-7:00pm, DSB 505 • Drop-in help (during March Break) Seminar 3 • Tuesday, March 18 at 5:30-7:00pm, DSB 505 • Ines Perkovic from Innis Library • Professor from DeGroote

  12. Questions, comments, concerns?

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