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Rejseplanen mobile

Rejseplanen mobile. Copenhagen June 2007. Rejseplanen – Who are we?. Rejseplanen – in numbers: Covers door to door travel information in (almost) all of Denmark More than 6 million requests a month More than 1.000.000 unique users a month Organisation: Collaboration between major PTOs

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Rejseplanen mobile

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  1. Mobile meeting Copenhagen

  2. Rejseplanen mobile Copenhagen June 2007

  3. Rejseplanen – Who are we? • Rejseplanen – in numbers: • Covers door to door travel information in (almost) all of Denmark • More than 6 million requests a month • More than 1.000.000 unique users a month • Organisation: • Collaboration between major PTOs • Approx. 7 people in secretariat • Development and Marketing group with members from PTOs Mobile meeting Copenhagen

  4. IVR (Miss Travel Planner) • Touch Screens • Mobile solution • The Internet Internet: 6 mil. searches / month IVR: Approx. 150.000 searches / month Touch Screen: 3.000 searches / month Mobile: Approx. 50.000 searches / month Rejseplanen – Channels • Available on the channels: Mobile meeting Copenhagen

  5. IVR (Miss Travel Planner) • Touch Screens • The Internet Internet: 6 mil. searches / month IVR: Approx. 150.000 searches / month Touch Screen: 3.000 searches / month Mobile: Approx. 50.000 searches / month Rejseplanen – Channels • Mobile solution • Available on the channels: Mobile meeting Copenhagen

  6. Rejseplanen – Mobile Development • Development phases: • Phase 1:Ensuring that the mobile solution is accessible and used • 1A: Implementation of “updated” mobile solution • 1B: Launch and marketing of “new” mobile solution • 1C: Use and continues input from stats, users etc. • 1D: Evaluation and planning of phase 2 Mobile meeting Copenhagen

  7. Rejseplanen – Mobile Development • Development phases: • Phase 2: Utilization of mobile possibilities • Using the mobile possibilities such as; • SMS • GPS • MMS • Client solution? Hafas2go? • Other possibilities? Mobile meeting Copenhagen

  8. Rejseplanen – Mobile Solution • Current solution: • Focus on ”Core functionality” • Just simple “from – to” travel information • Very simple user interface • Possible to: • See maps • See prices • Get Help • Get Service Information Mobile meeting Copenhagen

  9. Rejseplanen – Mobile Development • Input to evaluation: • Statistics: • Mobile use vs. online use, searches on mobile etc. • General user input • Feedback through email etc. • User Group input • Approx. 100 users which continuously tests new functionalities etc. • Mobile Experience Group • Input from others in similar situation Mobile meeting Copenhagen

  10. Rejseplanen – Mobile Marketing • Marketing mobiles: • Strategy: potentiel users are users of Rejseplanen and familiar with mobile internet • Inform potentiel users via www.rejseplanen.dk – use existing channels with many users • Using strategic alliances => ensure availability from all operator portals • If possible, be visible in operator marketing campaigns • Specifically: • Press release on day of release • Mention mobil.rejseplanen.dk in every piece of information from Rejseplanen Mobile meeting Copenhagen

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