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BOMONTİ 2010 MARKETING PLAN

The Bomonti marketing plan for 2010 outlines innovative strategies to enhance brand visibility and engagement. Key initiatives include a robust print media campaign running from March to June, extensive social media support with a thriving Facebook fan base, and engaging events such as the Tarihe Meydan Okuyan parties in Babylon. The plan also incorporates bold marketing tactics, like beach flashmobs and targeted sampling activities across various regions. Additional branding efforts focus on exclusive outlets with custom coolers and display setups to boost presence in key accounts.

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BOMONTİ 2010 MARKETING PLAN

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  1. BOMONTİ 2010MARKETING PLAN

  2. BRAND PLANS 2010IMAGE CAMPAIGN • Taking part in March-June period with our visuals in newspapers/ magazines. • Continuous PR support to take place in print media

  3. BRAND PLANS 2010WEB SUPPORT Facebook • Effective usage of internet, aiming to take part in targeted audience frequent-usage sites. • Continuous support in social media • Facebook Fan Page 10.038 FANS 28.924 FANS

  4. BRAND PLANS 2010WEB SUPPORT Social Network Management Nostalji Uzmanı Testi Tarihe Meydan Okuyan Sesler Bir Bomonti Macerası

  5. BRAND PLANS 2010TARİHE MEYDAN OKUYAN 45’LİKLER • TariheMeydanOkuyan 45’likler parties started in November 2010 in Babylon • Babylon parties will continue until May and will be organized every month • As the concept is very popular, it will be carried to 45’lik for events • Entrance willl be allowed for 24+

  6. BRAND PLANS 2010DARK MARKETING ON THE BEACH • *Flashmob activities will be organized in beaches. • * Flashmob attendees would wear 1920s costumes, later on take them off and stay with 1920s swimsuits .

  7. BRAND PLANS 2010SAMPLING ACTIVITIES • * Sampling activities are increased and spread to • Aegean • Middle Anatolia • Southern Marmara • Southern Aegean • Mediterranean regions. • * Bomonti Teamwill be located into special accounts for continuous sales support

  8. BRAND PLANS 2010ADDITIONAL BRANDINGIN OFF-TRADE AND KEY ACOUNTS • Custom-madecoolersareplannedforexclusiveoutlets • Specialdisplaysareplannedfor key accounts

  9. BRAND PLANS 2010BRASSERIE BOMONTI • Brasserie Bomonti is in process phase for • Asmalımescit (will be opened in week 4), • Eskişehir (will be opened in week 5) • International Istanbul Ataturk Airport (February 2011). • Outlet searches in Istanbul, E.Marmara, Izmir and Ankara continues

  10. BRAND PLANS 2010DRAUGHT OUTLETS • Draught outlet trials have started in • Istanbul (20 sales outlets), • E. Marmara (13 sales outlets) and • S. Marmara (7 sales outlets) • POCM that will be used in draught outlets • Table mats • Coasters • Barmen shirts • Barmen aprons • Glass • Neons • Lightboxes • Shelf displays • Illuminated posters • Draught towers

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