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Demand Supply WebQuest 2011

Demand Supply WebQuest 2011

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Demand Supply WebQuest 2011

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  1. Demand Supply WebQuest 2011 • Market for iPads Gulliver’s Economics Team Oscar, Vanessa, Xue Ting and Gabriel Producer: Oscar Lee

  2. Outline (Part A) • Introduction to iPad • When did the iPad first originate? • How is the price of the iPad determined? • What are some of the related/associated products for the iPad? How are these products related to the iPad? *All prices stated in the following presentation are in United States Dollars (USD) unless otherwise stated.

  3. Apple iPad

  4. The iPad Story • Pub Trivia

  5. Announced on January 27, 2010

  6. Launched on April 3

  7. 16GB, 32GB or 64GB

  8. Wi-Fi only or with 3G

  9. 9.7” 1024x768 screen

  10. A4 Processor @ 1GHz

  11. 256MB RAM

  12. 400,000 Apps on the App Store

  13. Starting from $499

  14. 300,000 sold on launch date

  15. 12,000,000+ sold to date

  16. The iPad Story • How was pricing determined?

  17. Production Cost per Unit

  18. $229.35* to $346.15** *For Non-3G iPad 16GB **For 3G iPad 64GB

  19. Profit per iPad

  20. $269.65* to $482.85** *For Non-3G iPad 16GB **For 3G iPad 64GB

  21. iPad 16GB Wi-Fi

  22. iPad 64GB Wi-Fi+3G

  23. Equilibrium Price • What potential customers were willing to pay for such a new pioneer in the market?

  24. A sub-$1000 price was rumoured for a long time by consumers

  25. The iPad Story • Competition

  26. Launched with no competitors

  27. Competitors finally emerge...

  28. Quite a long time later

  29. Samsung

  30. Toshiba

  31. Research in Motion

  32. HTC

  33. Hewlett-Packard

  34. LG

  35. Asus

  36. Acer

  37. Dell

  38. ...

  39. They tried to replicate the success of the iPad

  40. Samsung launched the

  41. Galaxy Tab

  42. The iPad Story • Comparison • Samsung Galaxy Tab vs Apple iPad

  43. Touch-screen Tablets:

  44. Processor • Cortex A8 @ 1.0GHz • vs • Apple A4 @ 1.0 GHz

  45. RAM • 512MB vs 256MB

  46. Flash Memory • 16GB Built-in + MicroSD Expansion (up to 32GB) vs 16GB/32GB/64GB

  47. Battery Capacity • 4000mAh vs 6600mAh

  48. Battery Life • 7 hours vs 10 hours

  49. Network Connectivity • Wi-Fi+3G vs Wi-Fi only/Wi-Fi+3G

  50. Cameras • Front & Back vs None