Demand Supply WebQuest 2011 • Market for iPads Gulliver’s Economics Team Oscar, Vanessa, Xue Ting and Gabriel Producer: Oscar Lee
Outline (Part A) • Introduction to iPad • When did the iPad first originate? • How is the price of the iPad determined? • What are some of the related/associated products for the iPad? How are these products related to the iPad? *All prices stated in the following presentation are in United States Dollars (USD) unless otherwise stated.
The iPad Story • Pub Trivia
The iPad Story • How was pricing determined?
$229.35* to $346.15** *For Non-3G iPad 16GB **For 3G iPad 64GB
$269.65* to $482.85** *For Non-3G iPad 16GB **For 3G iPad 64GB
Equilibrium Price • What potential customers were willing to pay for such a new pioneer in the market?
The iPad Story • Competition
The iPad Story • Comparison • Samsung Galaxy Tab vs Apple iPad
Processor • Cortex A8 @ 1.0GHz • vs • Apple A4 @ 1.0 GHz
RAM • 512MB vs 256MB
Flash Memory • 16GB Built-in + MicroSD Expansion (up to 32GB) vs 16GB/32GB/64GB
Battery Capacity • 4000mAh vs 6600mAh
Battery Life • 7 hours vs 10 hours
Network Connectivity • Wi-Fi+3G vs Wi-Fi only/Wi-Fi+3G
Cameras • Front & Back vs None