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Gali Berger Geula Swortz Liat Russo Lital Shapira Kohen Ephy Sandrov Nadav Oz- Ari

Gali Berger Geula Swortz Liat Russo Lital Shapira Kohen Ephy Sandrov Nadav Oz- Ari. The Security Need. $15 billion was lost in 2000 11 th September Terror Attack. Once Upon a Time …. 1990: “ Softlink ” – Pilot Was Stopped 1998: The Birth of “ WHALE ” $2 million - BRM

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Gali Berger Geula Swortz Liat Russo Lital Shapira Kohen Ephy Sandrov Nadav Oz- Ari

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  1. Gali BergerGeula SwortzLiat RussoLital Shapira KohenEphy SandrovNadav Oz- Ari

  2. The Security Need • $15 billion was lost in 2000 • 11th September Terror Attack

  3. Once Upon a Time… 1990:“Softlink” – Pilot Was Stopped 1998: The Birth of “WHALE” $2 million - BRM 2000: $23 billion - BRM, Goldman Sachs, Soros and more

  4. WHALE Today • 50 Employees – President and R&D in Israel • New Jersey – CEO • Germany - 4 representatives • Belgium - CFO

  5. The Technology • Air Gap Technology – E gap system • Creating a Secure Zone • Physical Dissconnection • Visit the Lion Zone at the Zoo or the Safety Room

  6. The E-Gap System

  7. E-gap Products • Infrastructure protection • Authorization • Authentication services • encryption

  8. E-Gap Products product Target market Network Separator “Especially paranoid”- REFAEL Webmail system Major corporations frequent use of e-mail in the USA E- business Easy to recognize, but hard to get

  9. Marketing Strategy • Mercedes, not Subaru • The 4 Ps’: • Product: High Quality • Price: $40,000 - $50,000 • Place: All Over the Western World • Promotion: Integrators & Direct

  10. Business Model • Sales: Over $1 Million • Breakeven: Q4 2002

  11. Market Overall 2000 : $10.3 billion 2005 : $32 billion

  12. Competitors • Whale vs. Check Point • HP’s Virtual Vault • Spearhead

  13. What Do We Think? • High Quality Technology • Flexible about Changes • Seized the Day

  14. What Do We Think? • E-Business as Flag Product • Price is to Expensive • Organizational Structure • Air Gap as a Separate Category

  15. The End Whale will Be Around…

  16. Market Overall 2000 : $10.3 billion 2005 : $32 billion

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