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ZAP Social Overview

ZAP Social Overview. Fall 2011. Media Innovation Group (MIG) Streamlines the Complexity. MIG is a technology-driven digital marketing company designed to help marketers navigate the increasingly complex online display landscape.

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ZAP Social Overview

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  1. ZAP Social Overview Fall 2011

  2. Media Innovation Group (MIG) Streamlines the Complexity • MIG is a technology-driven digital marketing company designed to help marketers navigate the increasingly complex online display landscape. • MIG products and services improve the process of acquiring, optimizing and analyzing digital media for an ever-growing list of advertisers. 2

  3. MIG Leverages Technology, Data & Partnerships • MIG has the experience and proprietary technology to help marketers navigate the digital marketing arena effectively • MIG solutions, tailored to clients’ needs, streamline the integration process to maximize the effectiveness of digital campaigns

  4. Data-Driven Technology Company at the Core Data Warehouse Data-driven methodology with no arbitrary assumptions Data Warehouse 00101011011010110110010100101101 00101011011010110110010100101101 Accounts for media performance as well as recency and frequency 00101011011010110110010100101101 Outperforms last ad method by 2.5 times in predictive power 00101011011010110110010100101101 Insights to strategically plan & optimize across digital channels 00101011011010110110010100101101

  5. ZAP: Integrated Management & Actionable Insight Display Search Video Mobile Social Verification 3rd Party Data 3rd Party Ad Serving 3rd Party Research Creative Optimization CRM Data

  6. Engagement Model: Identify, Connect & Understand Brand Advocates

  7. Leverage Brand Advocates Across the Platform Brand Advocates

  8. Analyze Social Metrics to Learn and Target Brand Influencers Social interactions should challenge our traditional marketing beliefs as it relates to the mining and understanding of user data. Ad Performance Data Advertiser Site Data ZAP Social connects the data dots, allowing social media to be added for true consumer visibility Travel Case Study: Target Audience 96 126 157 Third Party Data Husband Wife Grandmother Social Media Data Purchaser/Converter DecisionDriver

  9. ZAP Social Media - Facebook Ad Management Facebook Ad media buying and management • Incorporate social media display advertising across Facebook inventory • Utilize Facebook ad creatives – text/image • Integrated technology for seamless standing-bid auction based media buying and optimization • Target users based on demographics, interests and more • Track user clicks, conversions & impressions • Post-click insights around brand engagement and loyalty

  10. Why Use ZAP Social? • Cross-channel analytics and attribution modeling to better understand conversion drivers • Find Facebook users again across the ZAP suite of applications • Drive Facebook audience to fan pages in order to understand brand engagement/stickiness • Funnel analysis for advertisers to understand drop-off

  11. Industry Leading Integrated Platforms ATTRIBUTION & ANALYTICS PAID SEARCH SOCIAL DISPLAY DSP ORGANIC SEARCH

  12. Questions & Discussion

  13. Appendix

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