Global Mobile Payments Arun Pattabhiraman SmartPay™ Simple. Smart. Global. Mobile Payments.
We’re a Mobile Technology Company Mobile Dedicated With Four Years of Global Focus • Mobile Dedicated • 250+ Employees • 13 Offices, 12 Countries, 5 Continents • 47.3 Billion Ad Impressions • 314 Million Monthly Unique Users • 12,000+ Partners
Market for Digital Goods on Mobile • In-App Purchases this year : $7.3 Billion, $14.1 Billion by 2012 • In-App Purchases will be $36 Billion by 2015 Source:
Lets Look at some ‘global’ phenomenon Regional Interest : Search Index for specific terms in Aug 2011
Industry Stats: In-App Purchases is the Preferred Business Model for iOS Developers More Revenue generated from Freemium Games than Paid downloads 35% of the 300 most popular free games in June use some sort of virtual currencies to monetize in the Apple app store for the iPhone.
Industry Stats: Users Prefer the Try & Buy Model • People prefer trying an app and then paying for it rather than paying upfront. • The average selling price of games declined by 28% over the last year. • The Revenue generated by successful freemium games increased tenfold during this period in the Apple App Store for iPhone.
Industry Stats: In-App Purchases - Transaction Size • 71% of all transactions are for amounts under $10 • 16% are for spends between $10 to $20 • 13% are for amounts greater than $20. • [over a sample of 3.5M users] • The average amount spent per transaction is $14. 7
Global Monetization has its challenges App Developer Local Compliance Payment Methods Tax / Currency Settlements Risk/Fraud Global Opportunity
Monetization is Complex! Manufacturers Billing Options Countries Distribution OS Platforms OEM
Lifecycle of an App Analyze Optimize Acquire Users Build Developer Platforms App Analytics • App Stores • Advertising Retain Users Monetize (Advertising) Monetize (Payments) • Engagement • Products • Pricing Ad Networks • Sell Apps on Marketplace • In-App Payments
Geographies Monetization Models SmartPay Aims to Simplify Monetization App Developers & Store Fronts Payments Platforms
We Provide Building Blocks for Monetization Smart Payments Pipe Monetization Models Virtual Currency Platform Social Analytics
Key to success is multiple modes of payment ONE-TIME Payments solution for app purchasing SUBSRCIPTIONS Offer upgrades to full versions of apps or remove usage limits TRY & BUY Offer upgrades to full versions of apps or remove usage limits IN-APP PURCHASE Sell virtual goods within the application VIRTUAL CURRENCY Complete VCM solution (Standalone or Integrated) Single Point of Integration with API/SDK SmartPay™ Defaults to Frictionless Carrier Billing Carriers
Global Coverage – Access to Top Mobile Markets Russia UK 70M Sweden Japan US 250M China 800M Germany 80M Spain S.Korea 50Mn India 500M France 70M • Potential reach of ~2 billion mobile users today. Nigeria Malaysia 35M Brazil Indonesia 200M Australia South Africa 55M Expanding to 30 countries by 2011 End Source : wciplus, country mobile subscribers, july 2011
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