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This exploration delves into the tripartite meaning of the black cat as both an object and signifier, revealing its varied interpretations across historical and cultural contexts. From its associations with witchcraft to its representation in iconic artworks like Theophile-Alexandre Steinlen's "Chat Noir," the black cat serves as a potent symbol in advertising and popular culture, influencing perceptions in Halloween motifs and character depictions such as Catwoman and Black Cat in comic lore. The blend of art and advertisement illustrates the intricate balance of meaning and visual appeal.
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Black Cat Vesa Matteo Piludu University of Helsinki
Barthes: tripartite meaning process • Object or signifier could signify several meanings • In a certain contest is connected to a certain concept or significans • The signifier with a clear meaning become a sign in a certain historical and cultural background
Theophile-Alexandre Steinlen (1859-1923): Chat au Clair de Lune
Chat Noir by Theophile Steinlen • Many of the posters were produced, to advertise the local “cabaret” owned by Aristide Bruant, created in 1881 as a venue for performers and a nightclub for artists • elegant and luxurious body • This is a perfect balance of mass advertisement (in the right language) and art