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How To Get Leads

How To Get Leads

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How To Get Leads

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  1. How To Get Leads From The Internet By Alexei Kouleshov

  2. Who Am I? • Technical Expert Behind Andrew and Daryl’s Online Success • Google Adwords Qualified Professional • Specialize in Web Design for ROI • Social Media Expert • Online Marketing Strategist • Faculty Member Of Create PT Wealth • Faculty Member Of Our Internet Secrets • Work With Australian Leading Marketers

  3. Our Internet Secrets • Ebooks • Membership Sites • Free Publicity • Social Media • Writing Best Seller Books • Blogging • Copywriting • Ebay • And more…

  4. Example Your Easy Web Solutions http://www.youreasywebsolutions.com

  5. Questionaire • Do you have a website? • What is the purpose of the site? • Do your visitors get what they came for? • How do people find your website? • Do they come back to your website? • Are you tracking what is happening on your site? • How can you improve your website?

  6. What are your goals? • Drive More Traffic? • Be an Authority/Expert in your area? • Sell products/services? • ROI?

  7. What is Lead for Personal Trainer? • Email • Phone Call • Facebook message • Face to Face

  8. How Can You Get Leads From Internet? • Before anything, research • Keywords – Google keyword tool • Analyze your website • Get keyword ideas • Start with low hanging fruit (geographically defined) • Long tail keywords

  9. How Can You Get Leads From Internet? • Pay Per Click Advertising • Google Adwords • Yahoo Search Marketing • Facebook Social Ads • Search Engine Optimization • Video Marketing • Social Media Marketing • Directories and Business Directories • Article Marketing • Other…

  10. Before you start you MUST. • Have a website • Have Good Content (relevant and updated) • Have a clear call to action • Right website structure • Pages Named Properly • XML Sitemap • Link set properly • Meta tags • Google Analytics Installed

  11. Ideally What You Need • Optimized website • Name and Email Capture (optin) • Page for every keyword • Updated unique content • Call to action in content and on website • 90% free 10% selling

  12. Optin • Free information • Problem -> Solution (Based on 80% business) • Follow up sequence of emails • Relationship

  13. Lead Generating Strategies • Pay Per Click Advertising • Google Adwords • Yahoo Search Marketing • Facebook Social Ads • Search Engine Optimization • Video Marketing • Directories and Business Directories • Article Marketing • Other…

  14. Google Adwords • Get on the first page of Google almost instantly • Specify the exact keywords • Pay only for real clicks (safe mechanism) • Define Geographical area • Get real data • See what works by analysis and conversion tracking

  15. Google Adwords Fundamentals • Campaign • Ad Group • Keywords • Ads • Daily Spend limit • Cost Per Click

  16. Google Adwords • Make sure that you do keyword research • Make sure that your pages keyword rich • The ad must contain keywords • The ad must contain call to action • Setup separate ad groups

  17. Example • Keyword • personal trainer north sydney • Ad

  18. Search Engine Optimization • Keywords must appear in • Title • Meta tags • H1 or/and H2 • Content • Links • Links from other websites

  19. Search Engine Optimization

  20. Search Engine Optimization • Automate process of backlinking • Onlywire • Broadcast to dozens of social networks • Get backlinks

  21. Video Marketing • Make sure that you do keyword research • Name video according to your keywords • Have a link within that video • Description and tags must be keyword rich • Submit to more then one video service

  22. Search Engine Optimization

  23. Search Engine Optimization

  24. Video Marketing Strategy • Create into video • Create 10 videos on FAQ • Create 10 videos on SAQ • Get video testimonials • Name and tag according to keywords • Submit to multiple video services • Use tubemogul

  25. Social Media • Broadcast your message through wide audience • Twitter • Facebook • Linkedin • Easy for people to follow you • Build trust and relationship

  26. Directories and Business Directories • Places that have clients before you • Exposure to different audience • Different way of searching the internet • Call your listing by your service nature • Directories • startlocal.com.au • truelocal.com.au • hotfrog.com.au • yellowpages.com.au • Other

  27. Article Marketing • Articles 300-400 words • FAQ and SAQ • Submitted to a number of directories • Linking back to your website • Google and Yahoo love them

  28. Your Website

  29. What should your website be • Clear call to action • Build list • Have good user experience • Be up and running all the time • Optimized for your business • Easy to modify and add content

  30. Wordpress Content Management System

  31. Traffic for andrewanddaryl.com

  32. What I Did Last Year • Our Internet Secrets • Setup a website with Optin • 3 Videos • 4 Blog posts

  33. What I Did Last Year

  34. Results • 5 Weeks • 20-30 Targeted visitors per day • 207 optins • 37 emails sent • 22 people signing up for workshop • 3 people buying at workshop

  35. What can you expect • 10-20 Targeted visitors per day • 1-3% Conversion rate • List depends on how inviting your offer is

  36. Success Stories

  37. Success Stories

  38. Success Stories

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  42. Success Stories