How To Get Leads. From The Internet By Alexei Kouleshov. Who Am I?. Technical Expert Behind Andrew and Daryl’s Online Success Google Adwords Qualified Professional Specialize in Web Design for ROI Social Media Expert Online Marketing Strategist Faculty Member Of Create PT Wealth
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Who Am I? • Technical Expert Behind Andrew and Daryl’s Online Success • Google Adwords Qualified Professional • Specialize in Web Design for ROI • Social Media Expert • Online Marketing Strategist • Faculty Member Of Create PT Wealth • Faculty Member Of Our Internet Secrets • Work With Australian Leading Marketers
Our Internet Secrets • Ebooks • Membership Sites • Free Publicity • Social Media • Writing Best Seller Books • Blogging • Copywriting • Ebay • And more…
Example Your Easy Web Solutions http://www.youreasywebsolutions.com
Questionaire • Do you have a website? • What is the purpose of the site? • Do your visitors get what they came for? • How do people find your website? • Do they come back to your website? • Are you tracking what is happening on your site? • How can you improve your website?
What are your goals? • Drive More Traffic? • Be an Authority/Expert in your area? • Sell products/services? • ROI?
How Can You Get Leads From Internet? • Before anything, research • Keywords – Google keyword tool • Analyze your website • Get keyword ideas • Start with low hanging fruit (geographically defined) • Long tail keywords
How Can You Get Leads From Internet? • Pay Per Click Advertising • Google Adwords • Yahoo Search Marketing • Facebook Social Ads • Search Engine Optimization • Video Marketing • Social Media Marketing • Directories and Business Directories • Article Marketing • Other…
Before you start you MUST. • Have a website • Have Good Content (relevant and updated) • Have a clear call to action • Right website structure • Pages Named Properly • XML Sitemap • Link set properly • Meta tags • Google Analytics Installed
Ideally What You Need • Optimized website • Name and Email Capture (optin) • Page for every keyword • Updated unique content • Call to action in content and on website • 90% free 10% selling
Optin • Free information • Problem -> Solution (Based on 80% business) • Follow up sequence of emails • Relationship
Lead Generating Strategies • Pay Per Click Advertising • Google Adwords • Yahoo Search Marketing • Facebook Social Ads • Search Engine Optimization • Video Marketing • Directories and Business Directories • Article Marketing • Other…
Google Adwords • Get on the first page of Google almost instantly • Specify the exact keywords • Pay only for real clicks (safe mechanism) • Define Geographical area • Get real data • See what works by analysis and conversion tracking
Google Adwords • Make sure that you do keyword research • Make sure that your pages keyword rich • The ad must contain keywords • The ad must contain call to action • Setup separate ad groups
Example • Keyword • personal trainer north sydney • Ad
Search Engine Optimization • Keywords must appear in • Title • Meta tags • H1 or/and H2 • Content • Links • Links from other websites
Search Engine Optimization • Automate process of backlinking • Onlywire • Broadcast to dozens of social networks • Get backlinks
Video Marketing • Make sure that you do keyword research • Name video according to your keywords • Have a link within that video • Description and tags must be keyword rich • Submit to more then one video service
Video Marketing Strategy • Create into video • Create 10 videos on FAQ • Create 10 videos on SAQ • Get video testimonials • Name and tag according to keywords • Submit to multiple video services • Use tubemogul
Social Media • Broadcast your message through wide audience • Twitter • Facebook • Linkedin • Easy for people to follow you • Build trust and relationship
Directories and Business Directories • Places that have clients before you • Exposure to different audience • Different way of searching the internet • Call your listing by your service nature • Directories • startlocal.com.au • truelocal.com.au • hotfrog.com.au • yellowpages.com.au • Other
Article Marketing • Articles 300-400 words • FAQ and SAQ • Submitted to a number of directories • Linking back to your website • Google and Yahoo love them
What should your website be • Clear call to action • Build list • Have good user experience • Be up and running all the time • Optimized for your business • Easy to modify and add content
