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March 2011

eBay Electronics UK. March 2011. Affiliate Opportunities. eBay Inc. confidential. eBay. UK Traffic. The largest e-commerce buyer audience in the UK. 10% Of total UK online time is spent on eBay.co.uk. 17.1 million Unique visitors per month. 1 h 51 m. 49.3%. 50.7%.

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March 2011

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  1. eBay Electronics UK March 2011 Affiliate Opportunities eBay Inc. confidential

  2. eBay UK Traffic The largest e-commerce buyer audience in the UK 10% Of total UK online time is spent on eBay.co.uk 17.1 million Unique visitorsper month 1h 51m 49.3% 50.7% Average time spenton eBay per person(4 times that of any other UK site) Broad UKdemographic* • Shoppers focused on finding a deal *Source: Nielsen/NetRatings January 2011, home and work usage, brand eBay Inc. confidential

  3. eBay Stats and Facts 2010 revenues globally of $9.2 Billion New Product sales account for62%of total GMV worldwide (Q4 2010) eBay has dominant traffic position in ecommerce • A mobile phone sells every21 seconds An MP3 playersells every1 minute A laptop sells every2 minutes ATV sells every10 minutes NEW Source: Nielsen, hitwise eBay Inc. confidential

  4. Electronics Categories • Computing • Consumer Electronics • Mobile & Home Phones • Photography • Video Games

  5. Promotion Deals 1 Acer Aspire 5551 Laptop Toshiba Satellite Pro C650 Laptop Nov 10 Price: ₤ 299,99 Dec 10 Price: ₤ 266,66 Daily Deals 2 Compaq CQ56-113SA Laptop Olympus E420 Digital Camera Nov 10 – 7 days Price: ₤ 299,99 May 10 – 7 days Price: ₤ 199,99 Great Deals oftheWeek 3 Xbox 360 KinectBundle LG 32LH301C 32” Full HD LCD TV Nov 10 – 1 month Price: ₤ 229,99 Dec 10 – 9 days Price: ₤ 274,99 PopularProducts eBay Inc. confidential

  6. The Retail Partnership Working with leading brands eBay continues to give us opportunities to clear high volumes of end of line stock in a relatively cost effective way that we would have to work very hard to achieve through our own model, whilst also helping to get the Argos brand to a largely new customer base. Adrian Burleton, Business Dev Director, Argos eBay Inc. confidential

  7. User Experience Product Pages • New dedicated product page • Cleaner and leaner user-experience • Focus on product instead of listing • For all types of listings (new, used, etc) • Information-rich (reviews, price-trends, specs, etc) • Rollout for many products in 2011 eBay Inc. confidential

  8. Promoting eBay Creatives eBay Inc. confidential

  9. Promoting eBay Tools eBay Inc. confidential

  10. Promoting eBay Integrations • API • ePN Data Feeds • Triton Electronics Feed • Product Lists eBay Inc. confidential

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