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Enhancing School Attendance: Strategies and Initiatives for Improvement

This document outlines strategies to improve school attendance in Portsmouth by addressing primary and secondary absence data for the autumn term. Key initiatives include an Attendance Strategy, support from the School Attendance Team, and the Health-related Absence Project. The campaign focuses on engaging parents, schools, and the community to emphasize the importance of regular attendance. It identifies nine key drivers of absenteeism, such as health issues and peer relationships, and promotes a high-profile message to inspire behavior change.

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Enhancing School Attendance: Strategies and Initiatives for Improvement

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  1. IMPROVING SCHOOL ATTENDANCE

  2. Primary absence data

  3. Secondary absence data

  4. Primary absence Autumn Term data

  5. Secondary absence Autumn Term data

  6. Attendance Maps: Count of PAs

  7. Absence due to illness: Autumn Data

  8. What are we doing to improve attendance? • Attendance Strategy • Behaviour and Attendance Group • School Attendance Network to share and support good practice in schools • School Attendance Team – preventative work e.g. PARs/Audits/Traded Offer • Health-related Absence Project (school nurses) • Publicity campaign to encourage behaviour change

  9. Attendance strategy • That parents meet their responsibilities to ensure their child attends schools regularly • That schools have effective leadership and management of attendance in place • That partners provide additional needs-based support that contributes to improvements in attendance • That a high profile of the key attendance messages is maintained in the community

  10. Previous attendance campaign

  11. East Sussex model

  12. 9 key drivers for school absence in Portsmouth • Curriculumnot meeting need • Parenting skills and parental mental health / family circumstances • Health of the child - genuine / fake / mental health / anxiety / medical appointments • Lowaspirations / not valuing education • Peer relationship problems / bullying / social skills / don't feel they fit in / belong • Relationship with the school • Outside pressures within the community / social media • Transport issues - reluctant to walk / get the bus • Holidays/ extended leave

  13. Portsmouth school attendance publicity campaign – audience • Parents • Pupils (including whole year groups) • School staff • Health professionals (GPs, Dentists, Pharmacies, Health Visitors) • Local communities • Social Care/Community workers • Police/PCSO • Housing • Magistrates

  14. Portsmouth school attendance publicity campaign – message • Hard-hitting / high profile message • Visual impact (not too wordy) / logo • Positive message / celebrate successes • Restorative approach • Pride in Portsmouth / benefits for Portsmouth • Consistency across the city / from all professionals • Highlight impact on attainment and achievement • Link to safeguarding concerns / keeping children safe • Utilize peer pressure • Emphasize the importance of education from pre-school • Link to aspirations / careers

  15. Portsmouth school attendance publicity campaign – channels • Social media / Twitter / Facebook • Multimedia / Website / Funny YouTube clips / Clever memes • Buses / bus stops / lamp posts • Local press / radio adverts • Fridge magnets • Health App • Face to face • Assemblies / Newsletters / postcards home • GP surgeries • Portsmouth Football Club

  16. Comments and suggestions

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