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Mobile Commerce

Mobile Commerce. Management Issues. Mobile Commerce – Management Issues. Management Issues may usually involves the organisation structures Different organisation structures are used to increase the management efficiency, e.g. increase income decrease cost

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Mobile Commerce

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  1. Mobile Commerce Management Issues

  2. Mobile Commerce – Management Issues Management Issues may usually involves the organisation structures Different organisation structures are used to increase the management efficiency, e.g. increase income decrease cost improve quality of service Improve morale

  3. M-Commerce – Management Issues • roles • responsibilities • skills, etc. Organisation form structure systems cultures management style

  4. M-Commerce – Management Issues Organisation forms No one best way to develop must adopt a form appropriate: to their strategy to their competitive position

  5. M-Commerce – Management Issues Situation changed radically in the 1990s globalization of market intensification of competition acceleration of product life cycles growth complexity with: suppliers, buyers, governments and other stake holders

  6. M-Commerce – Management Issues Plus unique situation in the M-commerce field on mobile activities in: - employees - customers and, - suppliers.

  7. M-Commerce – Management Issues A successful organization should be: Responsive Flexible Innovative

  8. M-Commerce – Management Issues Organisation form characteristics

  9. M-Commerce – Management Issues New perspectives : Network organization Injection of market force to stimulate efficiency and responsiveness For example: delayering, downsizing, outsourcing, value adding partnerships, strategic alliances and business network design

  10. M-Commerce – Management Issues New perspectives : Task focused teams Definition:A small number of people with complementary skills who are committed to a common purpose, performance goals and approach for which they hold themselves mutually accountable. (Katzenbach and Smith (1992))

  11. M-Commerce – Management Issues New perspectives : Networked group It brings together a mix of managers, drawn from across the company, whose business skills, personal motivations, and functional expertise allow them to drive a large company like a small company.

  12. M-Commerce – Management Issues New perspectives : Networked group (cont’d) Members in the network receive same information at the same time Cross-functional task forces to break hierarchy Networks demand senior management to focus on horizontal leadership in sharing information and offering helpsto sub-networks

  13. M-Commerce – Management Issues New perspectives : Horizontal organisations Characteristics: Primarily structured around a small number of business processes or work flows Link the activities of employees to the needs and capabilities of suppliers and customers to improve the performance of all three.

  14. M-Commerce – Management Issues New perspectives : Learning organisations Characteristics: Able to sustain consistent internal innovation with immediate goals of : Improving quality enhancing customer relationships enhancing supplier relationships more effectively executing business strategy

  15. M-Commerce – Management Issues New perspectives : Learning organisations Characteristics (cont’d): It must make a commitment to knowledge It must have a mechanism for renewal It must possess an openness to the outside world Superior performance depends on superior learning at every level

  16. M-Commerce – Management Issues New perspectives : Matrix management Characteristics: focus less on the quest of ideal structure instead, focus more on developing the abilities, behaviour and performance of individual managers Reshape the understanding, identification and commitment of the employees by:

  17. M-Commerce – Management Issues New perspectives : Matrix management Characteristics (cont’d): Buildinga shared vision Developinghuman resources Co-opting management efforts by inviting them to participate and be responsible for implementation.

  18. M-Commerce – Management Issues Conclusion: The above management issues are also applicable to the present situations of businesses other than the M-commerce field. However, since M-commerce uses far more mobile frontline workforce than traditional businesses, a new system of management is critical to the success of business in the ever-changing and innovative mobile communication world.

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