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SQF. Asia / Pacific Technical Advisory Council. October 20 th , 2009 Guadalajara, Mexico. SQF TAC Agenda. SQF program updates Future projects Threats to the program Weakness of the program Solutions for program issues Q & A Feedback session. Recent Updates to SQF.
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SQF Asia / Pacific Technical Advisory Council October 20th, 2009 Guadalajara, Mexico
SQF TAC Agenda • SQF program updates • Future projects • Threats to the program • Weakness of the program • Solutions for program issues • Q & A Feedback session
Recent Updates to SQF • Strong Growth in First Half 2009 • Growth of certifications in North America has grown by over 400% in 2009 to over 1500 certificates • Australia growth at over 20% to over 1800 registrations • Overall growth at 130% globally • SQF certificates now in 29 countries • SQF has now registered 357 auditors • Improvements in Audit Reports • Timelines – audit reports now due to supplier in 5 days, certificates in 45 days • Comments – every question must have justification of rating given
SQF Program Updates (cont) • SQF 1000 5th edition posted August, 2009 • Category 4 available for both 1000 and 2000 • Final Criteria Document for Certification Bodies posted August, 2009 • Working with both ABs on uniform assessment tool • ICIX Interface – executive summary • January 2010
SQF Program Updates (cont) • On-line Training / Exams • Implementing SQF 2000 Systems available the middle of September • Electronic application submission • September 1st launched for all individual registrations and re-registrations
SQF Registrations – January 09 • Total of 1963 registrations • Aus / NZ – 1385 • N.A. – 322 • A / P – 215 • S.A. - 15
SQF Registrations – July 09 • Total of 3273 registrations • Aus / NZ – 1779 • N.A. – 1175 • A / P – 250 • S.A. – 35 • UK - 8
SQF Registrations – October 09 • Total of 3822 registrations • Aus / NZ – 1896 • N.A. – 1591 • A / P – 268 • Latin Am. – 48 • Europe – 14 • Other - 17
SQF – Site Survey Results – August 09 • Auditor showed professionalism – 95% • Auditor demonstrated expertise – 89% • Value in SQF support documents free download – 89% • Value in SQF standard free download – 86% • SQF audit is recognized by my customer – 83% • SQF report is a valuable resource – 81% Results are percent who agree and strongly agree
SQF – Site Survey Results – August 09 (cont) • SQF audit captures food safety issues – 78% • Pre-assessment tool was a great value – 75% • CB was responsive to my needs – 73% • SQF was responsive to my needs – 44% • SQF audit requires me to only need 1 audit – 44% • Quickfire makes certification easier – 24% • Quickfire is a great value for my company – 24% • Quickfire is easy to use – 21% Results are percent who agree and strongly agree
On-line Training Update • Participants - exams • 1730 Implementing SQF 2000 • 210 SQF Auditor exams • Survey results • Course met expectations – 90% • Content was appropriate – 93% • Instructor was effective – 88% • Course prepared me to effectively development and implement SQF Systems within my facility – 82%
SQF Quickfire Updates • Buyer Module for SQF Quickfire • Buyer profile in Quickfire • Buyer access to supplier data once supplier chooses buyer • Buyer automatic notification of supplier certification status change • ICIX interface project scoped, targeted end of 2009 • SQF 2000 audit checklists available in Spanish
SQF Buyer Module - Reports • SQFI Audit Report • Scored audit report (document review or facility assessment) • Ability to filter audit reports • Show entire report • Show only non-conformances • Audit Response Details • Raw data of the audit report • Exportable to excel for data management
SQF Buyer Module – Reports (cont) • Corrective action plan • Access all corrective action responses from supplier • Track status of all correction actions • Exportable to excel for data management
Marketing / PR Project - 2010 • Partnering with a Marketing PR firm – Merrell and Associates • Initial business / marketing plan formulation presented to FMI leadership mid-November • Implementation late 2009 – 2010 • Key areas of marketing plan • Communication to stakeholders – Newsletter, social media • Building of SQF brand • Analysis of Client interface – Quickfire / webpage • Market research – competitors, new products • Printed materials
SQF Australia Representation • SQFI has entered into an agreement with Advancing Food Safety Pty Ltd (AFS) to represent the SQF program in Australia and Asia • Contract starts August 15th, 2009 • Main objectives of Regional Representative • Support Australian SQF Stakeholders • Grow SQF in new Asia / Pacific markets (China, Japan) • The SQF Representative role will be independent of AFS’s other training and conference activities.
SQF Asia Pacific Representative Role Conduct roadshows and stakeholder meetings in Australia and New Zealand Market the SQF programs in selected regions of Asia Represent SQFI at conferences within the territory Record and respond to enquiries Conduct CB compliance audits Convene CB/TP meetings
GFSI Benchmarking Feedback • New GFSI Benchmarking document will be available January 2011 – 6th edition • No conflict of interest, no specific accreditation, more maintenance on standard owners, mature scheme • Board meeting this week to consider inclusion of ISO 17021 in addition to Guide 65 for accreditation • At least 7 standards in the pipeline for recognition • Primus, Canada Hort, another 22000, etc.
Future Projects • Ethical Sourcing • Combine social and environmental modules • SQF 22000 • Pest control guidance • Level 1 vs. emerging suppliers • Animal welfare module • SQF Update for 2010 • Other priorities
Feedback on the Program • Threats to the Program • Competitors • Internal challenges (communication, support, service) • Addendums • Other
Feedback on the Program • Weaknesses of the program • Report scoring • Communication with suppliers • Quickfire and customer support • Quickfire communication and operations • CB activity • Concerns over notification of CBs by suppliers in the event of a food safety incident • Other
Working Group on Scoring • Greater than >95% of audit scores >95% and E rating • Not reflective of true findings of the audit • Example: • One report showed 3 major non-conformances and 18 minors - score 95.3% • Surveillance audit required • Reason : Non-conformances not properly weighed against number of audit questions in report
Potential Solutions • Potential Solutions to program issues • Quickfire webinars • Communication strategies • Scoring working group • Other