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In 1913, the London Times published a legendary advertisement by Ernest Shackleton seeking men for a dangerous Antarctic expedition. The journey promised small wages and harsh conditions, including bitter cold and months of darkness, with constant dangers and uncertain returns. However, the appeal also offered honor and recognition for those who succeeded. This call to adventure embodies the spirit of exploration and resilience, inspiring generations to pursue greatness despite perilous odds.
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"Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honour and recognition in case of success." London Times 1913