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Green Tea-Northwest Arkansas Danielle Dotson

Green Tea-Northwest Arkansas Danielle Dotson. Stores Audited. Ozark Natural Foods 32 varieties Walgreen’s on Township 3 varieties Harps on Garland 23 varieties Marvin’s IGA 37 Walmart on Joyce 38 Target 7 Walmart on Campus 2. 142 total sku’s

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Green Tea-Northwest Arkansas Danielle Dotson

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  1. Green Tea-Northwest ArkansasDanielle Dotson

  2. Stores Audited • Ozark Natural Foods • 32 varieties • Walgreen’s on Township • 3 varieties • Harps on Garland • 23 varieties • Marvin’s IGA • 37 • Walmart on Joyce • 38 • Target • 7 • Walmart on Campus • 2 • 142 total sku’s • From retailer’s observed, the supplier seems to be in control, few private label offerings.

  3. Dominating Brands • Unilever Lipton • Hain Celestial Celestial Seasonings • Golden Temple Yogi • Bigelow

  4. Share of facings • IGA and Walmart on Joyce had the most facings • and SKU’s.

  5. Frequency of brands

  6. Market Scoreboard

  7. Private Label Overall, private label sales of green tea is somewhat significant. • TOTAL U.S. $ 72,172.40 • WEST SOUTH CENTRAL $ 6,319.77 Retailers could benefit with more facings of private label, and placing it next to national brands.

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