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Spring 2013 University of North Texas Dr. Jessica Strubel Brie Kelly. Saira Noorani. Saima Khan

Target Campus Grants Diverse Opportunities: Child Care. Spring 2013 University of North Texas Dr. Jessica Strubel Brie Kelly. Saira Noorani. Saima Khan . The Company “ Expect More. Pay Less.”. Differentiation Exclusive merchandise Signature brand Value Low pricing

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Spring 2013 University of North Texas Dr. Jessica Strubel Brie Kelly. Saira Noorani. Saima Khan

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  1. Target Campus Grants Diverse Opportunities: Child Care Spring 2013 University of North Texas Dr. Jessica Strubel Brie Kelly. Saira Noorani. Saima Khan

  2. The Company“Expect More. Pay Less.” Differentiation • Exclusive merchandise • Signature brand Value • Low pricing • Design, quality, affordability Reliability • ‘What, When, Where’ Frequency • Convenience • Lifestyle branding

  3. Target Market Women • Average age = 41 • Family oriented • Moderate to Better Income Young Adults • Single • Educated • College Degree Income Level • Average = $63,000

  4. SWOTAnalysis

  5. Demographic Shift Millennial generation starting families Rise in the Hispanic population Rise in the non-Hispanic minority population

  6. QUESTION: What opportunities does Target have to enhance its current merchandise assortment to ensure relevancy to diverse guests? How also might Target be the employer of choice for all people regardless of background?

  7. Do you take your children with you when you shop for groceries or other household items?

  8. Does the presence of your kids in the store have an effect on your purchasing behavior?

  9. Would you be more inclined to shop with your children if your household retailer provided child watch services? 

  10. Child Care Services A valuable service that employs well qualified and thoroughly trained individuals to provide reliable child care while the adult consumer can shop, hassle free. Successful implementation will promote customer loyalty through frequent visits due to ease of access and convenience.

  11. SWOTAnalysis

  12. Child Care Features Complimentary Service 2 Hour Maximum CPR Training Day Cam Application iPhone & Android Diaper Services LEGO Wall Product Promotion

  13. Would you be more inclined to shop at Target if they provided complimentary child watch services?

  14. ComplimentaryService Diversity among employees • Decrease turnover • Employee satisfaction/motivation • Build employee relationships Diversity among consumers • Latin-based immigrants • Late Millennialgeneration • Lower income consumer bracket • Diversity in backgrounds Customer Loyalty Initiative • Build customer relationships • Encourages frequent shopping visits

  15. In-Store Location Front Of Store • Ease of access • Replace the Optical service area • Optical relocation to Pharmacy Creating Space • Eliminating cart bulk Closed Off • Safety measures • Privacy

  16. Safety Measures Minimum Age – 3 years CPR Certified Employees • Inexpensive • Extensive training Day Cam Application • iToy Toy, Inc. • Android and iPhone • Round the clock parental supervision • Virtual check-in/out • Child information profile • Push Notifications • Data Storage Diversity Among Competition • Exclusive software

  17. Do you feel that a complimentary child watch service at Target would help you save money?

  18. Service Costs Day Cam Application • Software maintenance fees • Development costs • $6,000 initial investment CPR & First Aid Training • American Red Cross Guidelines • Routine vaccination maintenance • $20 per employee

  19. Combating Costs • Increased Shopping Time • Late Pick-Up Charge • Pick up’s exceeding 2 hour limit • Diaper Changing Service • $5 charge for every diaper change • Product Promotion • LEGO Wall • Child activity products & toys also available for purchase in store • Partner with toy companies for seasonal sales promotions

  20. QUESTIONS?

  21. Thank You For Your Time 

  22. References (2010). Unmarried millenials. Pew Research Center, Retrieved from http://www.pewresearch.org/daily-number/ unmarried-millennials/ (2012, November 28). Wal-mart’s success abroad shows why target needs to expand internationally. Retrieved from http://www.trefis.com/stock/tgt/articles/155011/wal-marts-success-abroad-shows-why-target-needs-to- expand-internationally/2012-11-28 Carmichael, M. (2011, March 10). 400. Ad Age, Retrieved from http://adage.com/article/adagestat/advertising-age- finds-cities-millennials/149347/ Consistent in-store experience. (2006). Retrieved from http://www.oliverwyman.com/media/ Consistent_In_Store_Experience.pdf Corwin, R. (n.d.). How immigration is impacting the U.S. social economy. Retrieved from http://www.socialissues.us/ 16301.html D'Innocenzio, A. (2012, November 18). Walmart and target: a tale of two discount chains. Retrieved from http:// www.cbsnews.com/8301-505145_162-57551520/walmart-and-target-a-tale-of-two-discount-chains/ GlobeScan. (2012). As holiday shopping season begins, study finds consumers buying less and buying better, while price, performance and credibility remain barriers to further growing sustainable consumption [Press Release]. Retrieved from: http://www.globescan.com/commentary-and-analysis/press-releases/press- releases-2012/84-press-releases-2012/248-regeneration-consumer-study-finds-consumers-buying-less-and- buying-better.html Greenhouse, S. (2011, May 23). Union effort turns its focus to target. The New York Times, Retrieved from http:// www.nytimes.com/2011/05/24/business/economy/24target.html?pagewanted=all&_r=0 Hahn, C. (n.d.). Day care: An office affair. Bloomberg, Retrieved from http://www.businessweek.com/debateroom/ archives/2007/04/day_care_an_office_affair.html How much does it cost to get cpr certified. (2013). Retrieved from http://cprcare.com/article-261-How-much-does-it- cost-to-get-CPR-certified.html Huffington, A. (2013). Millennials come of age as America. The Huffington Post, Retrieved from http:// www.huffingtonpost.com/arianna-huffington/millennials-stress_b_2718986.html?C=RZ8wK3dK2E- Yp6PhLWOx9Lo1sxQtDdAIIVoF294PIRfX_TbOSCpIs80HupC8oMwm1v_-MN-ozR8.&URL=http:// www.huffingtonpost.com/arianna-huffington/millennials-stress_b_2718986.html> Kaye, L. (2011, July 9). Target announces corporate responsibility goals. Triple Pundit. Retrieved from http:// www.triplepundit.com/2011/06/target-csr/ Milne-Tyte, A. (2009, July 9). Ikea: A cheap alternative to childcare. Marketplace Business, Retrieved from http:// www.marketplace.org/topics/business/ikea-cheap-alternative-childcare Nauth, K. (n.d.). Millennials and marriage: What drives their decisions? Beinkandescent, Retrieved from http:// www.beinkandescent.com/articles/730/millennials-and-marriage Sacco, D. (2013, February 25). US: Walmart increases toy market share. Toy News, Retrieved from http://www.toynews-online.biz/news/38296/US-Walmart-increases-toy-market-share Sightings, T. (2013, January 15). How baby boomers will change the economy. U.S. News Money, Retrieved from http:// money.usnews.com/money/blogs/On-Retirement/2013/01/15/how-baby-boomers-will-change-the-economy Stetlar, M. (2011, January 11). How much does it cost to develop a mobile app? Retrieved from http://appmuse.com/appmusing/how-much-does-it-cost-to-develop-a-mobile-app/ Target through the years. (n.d.). Retrieved from https://corporate.target.com/about/history/Target-through-the-years The Associated Press. (2011, April 25). March retail sales fell as consumers cut back. The New York Times, Retrieved from http://www.nytimes.com/2013/04/13/business/economy/march-retail-sales-fell-as-consumers-cut- back.html Whalen, B. (n.d.). Demographics and the future of the gop. (2011). Hoovers Jounral Institute, Retrieved from http:// www.hoover.org/publications/defining-ideas/article/97036 Zachariah , J. (2011, April 25). http://www.gurufocus.com/news/129746/the-international-business-of-walmart. Guru Focus, Retrieved from http://www.gurufocus.com/news/129746/the-international-business-of-walmart

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