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Update Presented by Neighborhood Services Division Board of County Commissioners April 6, 2010

Census 2010… IT’S IN OUR HANDS!. Update Presented by Neighborhood Services Division Board of County Commissioners April 6, 2010. Presentation Outline. Census Overview Local Outreach Census Process Participation Rates Next Steps. Presentation Outline. Census Overview Local Outreach

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Update Presented by Neighborhood Services Division Board of County Commissioners April 6, 2010

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  1. Census 2010… IT’S IN OUR HANDS! Update Presented by Neighborhood Services Division Board of County Commissioners April 6, 2010

  2. Presentation Outline • Census Overview • Local Outreach • Census Process • Participation Rates • Next Steps

  3. Presentation Outline • Census Overview • Local Outreach • Census Process • Participation Rates • Next Steps

  4. Census Overview • Requirement of the United States Constitution • Population counted every ten years • Count of households as of April 1, 2010

  5. Census Overview Impact on Orange County • Federal and state funding for services and programs • Impacts funding of roads, schools, parks, housing • Used by businesses, churches, and nonprofits to determine service areas • Political representation

  6. Census Overview Census Timeline • 2007-2008 Initial Preparations • Oct. 2008 Complete Count Committee Established • 2008-2009 Local address verification • April 1, 2009 Local Campaign kickoff

  7. Census Overview 2010 January Census Campaign kickoff March Census forms mailed April Census takers released July Tabulation period December Totals due to US President Census Timeline

  8. Census Overview Census Facts • $1 per person in advertising costs • Children 5 and under frequently missed • Only 10 questions on the form • Questionnaire available in six languages • 870,000 workers hired to conduct census • $1.5 million could be saved if everyone mailed the form back

  9. Presentation Outline • Census Overview • Local Outreach • Census Process • Participation Rates • Next Steps

  10. Local Outreach Complete Count Committee • Created by BCC Resolution • Informal Committee - grassroots • Diverse citizen representation

  11. Local Outreach Complete Count Committee • Mobilizes community organizations • Monitors progress of returns by census tract or block group • Promotes census job opportunities

  12. Local Outreach Outreach Activities • Billboards • Radio advertisements • Lynx Bus advertisement

  13. Local Outreach Outreach Activities • Project Homeless Connect • Website

  14. Local Outreach Outreach Activities • Utility Bill Stuffers • Festivals and parades

  15. Local Outreach Outreach Activities • Neighborhood Canvassing

  16. Presentation Outline • Census Overview • Local Outreach Program • Census Process • Participation Rates • Next Steps

  17. Census Process • Advanced census letters February 15 – March 15 • Census forms released March 15 – April 12 • Reminder census letters April - May • Census takers canvass April - July

  18. Census Process • Be Counted Sites • Currently 31 sites • Obtain questionnaires • Cannot accept returns • March 19 – April 19 • Questionnaire Assistance Centers • Individualized help • Many languages

  19. Census Process • All forms geocoded • Addresses linked to geographic areas • Wrong addresses will be followed up by census taker

  20. Presentation Outline • Census Overview • Local Outreach Program • Census Process • Participation Rates • Next Steps

  21. Participation Rates • United States 60% • Florida 57% • Orange County 52% (rates as of 4/5/10)

  22. Participation Rates • Forms still being mailed • April 1 target date • Reluctant participants • Expect to be near 70%

  23. Presentation Outline • Census Overview • Local Outreach • Census Process • Participation Rates • Next Steps

  24. Next Steps • Continue Outreach • Census takers released • BCC Update

  25. Census 2010… ITS IN OUR HANDS! Update Presented by Neighborhood Services Division Board of County Commissioners April 6, 2010

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