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MediaMind / Telstra

MediaMind / Telstra. Ad Serving & Campaign Management Partnership. January 2011 Carolyn Bollaci – Country Manager A/NZ Simon Holt – Sales Manager A/NZ. Agenda. Introduction & History Efficiency of Agency Operation Actionable Analytics Smart Versioning Smart Trading Creative Suite

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MediaMind / Telstra

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  1. MediaMind / Telstra Ad Serving & Campaign Management Partnership January 2011 Carolyn Bollaci – Country Manager A/NZ Simon Holt – Sales Manager A/NZ

  2. Agenda • Introduction & History • Efficiency of Agency Operation • Actionable Analytics • Smart Versioning • Smart Trading • Creative Suite • Open Workflow • Client Service • Rates

  3. MediaMind’s Commitment to Agencies Eyeblaster Creative Zone Channel Connect 4 Mobile Eyeblaster Workshop for Flash v2.0 MediaMind – New Ad Serving Platform Omniture Integration Billing Connect Smart Versioning Eyeblaster Analyticsv2.0 HD Video Support Exceltrafficking forconversion tags Custom Report Builder Eyeblaster Universal Tags Channel Connect 4 Search Campaign Monitor v2.0 Excel Based Trafficking Eyeblaster Workshop for Flash v1.0 Campaign Monitor v1.0 2010 2009 2008 2007 Continual Innovation

  4. MediaMind Architecture Advanced Targeting/ Sequencing Global Campaign Management Billing Connect Channel Connect for Mobile API Channel Connect for Search Mass Creation Standard Banner 1-Click Reporting Ad Snap Smart Versioning Campaign Monitor Excel Plug-in Excel Trafficking Custom Report Services/Builder Rich/Standard Optimisation Workshop for Flash Quick Access Tools Report Generator Data Feeds Advanced Preview Universal Tag

  5. mediamindefficienciesintuitive platform

  6. Universal Search Turning five clicks into one Bookmarking Process Guide Preview Filters

  7. A preview that gives the whole view Preview multiple ads at once Instantly QA ad View ad info Collaborate with others

  8. actionable analyticsapproaching data

  9. Making Data Actionable Campaign Monitor Predefined Reports One-click Reporting Custom Report Builder & Service Plug-in for Excel Data Feeds Service

  10. Campaign Monitor is your window to the campaign Campaign Ready, Set, Go • Instant access to Key Performance Indicators • View all campaigns at a glance • Detect problems quickly and easily • Gain control with real-time data

  11. 1-Click PowerPoint MediaMind Integrated Platform • Full summary of campaign metrics • Customizable content • Complete with tables and graph Back

  12. Predefined Reports - Made to measure • 25 predefined reports • Grouped into 8 categories - makes it easy to use • For agencies, publishers and creative shops + Embedded Benchmarks + Graphs

  13. Custom Report Builder - Mix & Match • Select the metrics you need • Mix delivery, engagement and conversion data in one report • User guidance to achieve quick results • Easy manipulation of data

  14. Excel Plug-in - Slice and Dice • Quickly perform advanced analysis • Play around with the data • Pivot tables with all the account’s data • Actionable results are immediate MediaMind Integrated Platform

  15. Data Feed Service • Aggregated Daily Data feed (Standard or Custom) • Cookie Level Data – Parallel to MediaMind’s own raw data MediaMind Integrated Platform

  16. Visual Analytics & Dashboards • Improve access to the abundance of information • Create simplified on-screen information analysis • On-line Advertiser presentations and reports • More frequent data aggregation MediaMind Integrated Platform

  17. Custom Reporting Service Define data structure Tailored reports built for unique needs Define required format Define filtering options Your list of custom reports available on-line

  18. What is Visibility? • Introducing the visible impression metric • Only counts if ad is viewable for 1+ seconds On page load 728x90  Above the fold User browser screen (current viewed area) After user scrolled 300x 250 Below the fold  

  19. Visibility Reporting • Available in: • Analytics reports: Delivery Summary, Campaign Summary • Analytics tools: Custom Report Builder Number of recorded impressions = 500,000 Visible impression rate = 100,000/500,000

  20. cross channel analyticsbridging the silos

  21. Channel Connect for Search Consolidate Your Search & Display Data Explore the Touch-Pointsbetween Channels Cross-Channel Overview MediaMind Integrated Platform Search & Display —All in One Place

  22. Conversion Attribution • Quick and painless setup • Select the required rule; analyze immediately MediaMind Integrated Platform

  23. smart versioningintelligent creative optimisation

  24. Mass-messaging is an out dated concept Animation if needed Is “Fade - very fast” Meant for other non-interactive media Difficult to find mass relevancy Creative Wear Out

  25. Smart Versioning PRO • Speed to market • Localization • Reduce production costs • Geo-targeting • Publisher keyword targeting • Easy target audience set-up • Audience data • Re-targeting • Retail catalog • Dealership Versioning Targeting Mass Versioning & Optimization Creative Production

  26. Instantly update any ad 300x200_remote 300x200_sedan 300x200_suv Get your keys today! Get your keys today!

  27. Manage 100s - 1000s of ads for dynamic creative Assist in set-up strategy Monitor campaign for potential errors (before they happen) Dealership Mass Versioning

  28. Optimisation and targeting £ • Auto-optimise by KPI metrics to increase on site conversions • Rotate rich and standard ads to deliver efficiencies • Frequency cap and day-part to enhance the user experience $ € Save serving cost and deliver better performance

  29. Optimisation and targeting £ • Auto-optimise by KPI metrics to increase on site conversions • Rotate rich and standard ads to deliver efficiencies • Frequency cap and day-part to enhance the user experience $ € Save serving cost and deliver better performance

  30. smart tradingeasy access to exchange inventory

  31. To This… Based on CCASavvian analysis

  32. Campaign management with exchanges • No additional tagging necessary • Seamless version reporting • Use existing reports • Include within attribution • Limits discrepancies • Makes use of existing tag infrastructure • Quicker set-up and deployment • Only have advertiser focused tags Creates a tight synch with creative optimization Ad serving data is used for retargeting Prevents exchange analytics from becoming ‘siloed’

  33. smart trading • Site Visitors • Previously dwelled • Exposed to ad • Age, gender, income • Interests or Category • Guaranteed CPA • Guaranteed CPC Re-targeting Audience Buying Performance Buying

  34. creative suiteeasy access to exchange inventory

  35. Hundreds of banners, only one step Upload pairs of consistently named SWFs and GIFs Assign Clickthru URL to all ads

  36. MediaMind Blocks • An open directory for finding tools, services, and innovations • Fast time to market and quick accessibility for innovations • Open up the floodgate for innovation through a marketplace

  37. Twitter Connect Block • Description: • The Twitter Connect block is a social media extension that allows users to become followers of the brand from within the ad space and receive additional marketing messages. • It allows the advertiser to pull relevant tweets, and integrate live user-generated content into the ad. • Features & Benefits: • Extended exposure to brand • Increased social relevancy View Demo

  38. open workflowfluid integration

  39. Integration Partners Campaign Data

  40. Omniture SiteCatalyst Report Samples Click here to see more report examples

  41. client serviceresources for OMD

  42. Local Resource Allocation • Sales Manager – Simon Holt • Sales Engineer – Adrian Lee • Account Manager – Shumona Roy • Creative Support Team • Tier2 Support

  43. 2011 ratesOMG Australia

  44. Rate Card

  45. thank you

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