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WELCOME!

WELCOME!. Learn how to use Company Stores to Enhance your Business. Tanya Ignacek , BrightStores , Inc. Director of Sales & Operations. Dora Fiet, BrightStores, Inc. Marketing & Design. Let ’ s talk about . . . . Are online sales right for the Promo industry?

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WELCOME!

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  1. WELCOME! • Learn how to use Company Stores to Enhance your Business

  2. Tanya Ignacek, BrightStores, Inc. • Director of Sales & Operations

  3. Dora Fiet, BrightStores, Inc. Marketing & Design

  4. Let’s talk about . . . • Are online sales right for the Promo industry? • Isn’t it complicated? • How will it help my business? • Where do I even start?

  5. Online shopping trends 85% 83% 87% 53% 81% Percentage of people who have shopped online by region Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010

  6. Online shopping trends Books 44% Things people intend to buy online in the near future Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010

  7. Online shopping trends Clothing 36% Things people intend to buy online in the near future Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010

  8. Online shopping trends Airline Tickets 32% Things people intend to buy online in the near future Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010

  9. Online shopping trends Things people intend to buy online in the near future Electronics 27% Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010

  10. Online shopping trends Hotel Reservations 26% Things people intend to buy online in the near future Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010

  11. “Could it work for the Promotional Industry?”

  12. Stats from 2012 Source: 2013 PPAI Report

  13. Stats from 2012

  14. “Hmmm, a Company Store?”

  15. What is a Company Store? Company store (com.pa.ny store) - noun 1. an ordering efficiency tool used to control spending and manage brand

  16. Top 5 reasons for a Company Store Ordering Efficiency Spending Control Brand Management Customer Satisfaction Program Support

  17. Ordering Efficiency

  18. 16 Offices x2 Buyers each = 32 Buyers 32 x 2 Suppliers each = 64 Quotes 64 x ½ hour per quote (@ $35/hour) = $1,120 in SAVINGS! $28,000/year for 25 quotes

  19. Brand Management

  20. Brand Management

  21. Budgets Manager Order Approval Payment Methods Spending Control

  22. Program Support

  23. “You did a great job!” Recognition & Award Programs

  24. Safety Programs

  25. Gift Certificates and Coupons

  26. Point Stores

  27. “ Now, a Company Store is going to help me, how?“

  28. Let’s start with why it won’t work for you . . .

  29. Top Reasons to NOT Use Company Stores • I’m already wildly successful • My client’s prefer it when I drop off 15 catalogs that they can browse through • No one uses the internet to buy things!

  30. Real Reasons? I have NO idea how to use them and they scare me to death. Not to mention, who has the time to learn?

  31. That’s Why We’re Here! • We can, and will, make this EASY on you • Our Expert Team is now Your Expert Team - to create your perfect Company Store

  32. “Okay, so what other reasons are there to offer Company Stores?”

  33. Leverage with your Top Clients

  34. Financial Benefits • Ordering Efficiencies • Streamlined Order Taking Tool

  35. Potential • Potential Sales • Potential Growth • Potential for greater customer loyalty

  36. “Do you think our client needs a Company Store?”

  37. Let’s take a look at it! • Client request? • Multiple orders from various points? • Repeat orders? • Shipping small quantities? • Little advance notice?

  38. Is it time to dive in? So, now that you have determined that your client needs a store . . . . . . What’s next?

  39. Selecting the right technology partner A few things to consider:

  40. Experience Strength Capabilities

  41. Customer Support System Stability Cutting Edge Technology

  42. Integrations Company Responsiveness Security Standards

  43. Price PRICE is always a concern . . . make sure your solution fits your budget – and your client’s budget

  44. Building a Company Store

  45. Is it difficult? • ASSESSMENT • Choose the store level that’s right for your client. • We will guide you to the best store fit. • BUILD • It’s Easy! We train you on how to build and setup the store. • Design it yourself or use our custom design services. • LAUNCH • Deliver a great looking robust Online Company Store Program that meets your client’s needs. • Start taking orders!

  46. Partner with BrightStores We want to be your Technology Partner & Company Store Expert

  47. Time for questions Tanya: 800.466.5930 – x304 Or email: tanya@brightstores.com Dora: 800.466.5930 – x302 Or email: dora@brightstores.com

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