1 / 16

Web Transparency AT Princeton

Web Transparency AT Princeton. PRESENTER: Christian Eubank PAPER: Shining the Floodlights on Mobile Web Tracking [E., Melara , Perez- Botero , Narayanan]. Original Motivation. Mobile tracking knowledge vacuum Mobile devices are everywhere Perceived measurement difficulty.

damara
Télécharger la présentation

Web Transparency AT Princeton

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Web TransparencyAT Princeton PRESENTER: Christian Eubank PAPER: Shining the Floodlights on Mobile Web Tracking [E., Melara, Perez-Botero, Narayanan]

  2. Original Motivation • Mobile tracking knowledge vacuum • Mobile devices are everywhere • Perceived measurement difficulty

  3. Guiding Questions • How do companies track mobile devices differently? • What about tablets? • Physical v. emulated devices?

  4. Our Approach • Data collection via FourthParty • FP Database Schema • Mixture of manual/automated analysis

  5. Mobile JavaScript crawler • Originally considered: • Future: desktop crawls with Selenium

  6. Findings: Few Mobile-Only Networks • Otherwise, .mobile and m. addresses

  7. Findings: Devices Roughly Similar

  8. Findings: Cookie Longevity

  9. Growing Cookies: yieldmanager’sbh

  10. Growing Cookies: Takeaways • Third parties storing on client • Placed by 8% of desktop third parties • Possible growing cookie library

  11. Next Steps • Continued Cookie Analysis • Deeper Crawls • Exploring rich data from FourthParty • Our data open to other researchers

  12. Automated Framework WWW DATA Controller

  13. Overarching Goals • Keep public informed • Help to shape policy • Promote web transparency • Individual case studies under umbrella of web transparency

  14. Leveraging our infrastructure • Automatic social media interaction • Detecting cookie synchronization

  15. Conclusion • Need for web transparency • Currently building measurement tool • We invite collaboration

  16. QUESTIONS?

More Related