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Structure of presentation • Introduction slide and general information faculty (No 4 to 6) • Information about departments (No 7) • Information about research (No 8) • Information about BSc and MSc programmes (No 9 to 13) • Examples of products (No 14 to 22) • Alumni (No 23 and 24) Please delete this slide!
Leading in Product Design Name of speakerFaculty of Industrial Design Engineering
The faculty of Industrial DesignEngineering (IDE) • Founded in 1969 • Largest university-based design course worldwide • 2000 students • >4900 alumni • 3 departments • 1 BSc programme • 3 MSc programmes • 1 Master specialisation
‘Creating successful products people love to use’ • Products which… • are durable, • are mass- or series produced, • are used in daily life, • offer significant interaction
The departments • Industrial Design appearance, interaction, use, design techniques • Design Engineering mechanics, materials, manufacturing, cost, CAD, electronics • Product Innovation & Management consumer behaviour, marketing, product management, design methodology
Research programmes • Fostering sustainable wellbeing, • through: • user experience • innovative applications • artefact manifestations • strategic product design • Most comprehensive research • Programme (>60 PhD students) • In industrial design engineering • worldwide
Research programmes Strategic design • To explore the strategic context of new product design User experiences • To explore how (aspects of) the human product interaction contributes to our well being
Research programmes Artefact manifestations • To explore the opportunities and constraints offered by various manifestations and new technologies Innovative application • Establishing designs, which will function as platforms for integrating existing and generating new knowledge
The Bachelor’sprogramme • Industrial design engineering is a technical degree programme focusing on product development. Learning outcomes: • A solid technological background • An overview of the various fields of product development • Process methodology knowledge and design skills
The Master’s programmes Integrated Product Design (IPD) • Integrating all aspects of product development Design for Interaction (DfI) • Analysis and conceptualisation of designs for human - product interaction Strategic Product Design (SPD) • Fuzzy front end of new product development
The designers of today • Have a structured approach • Consider every aspect of a product • Know about every aspect of product development • Focus on the final result • Can act as a creative catalyst
The designers of tomorrow • Integrates knowledge at strategic level • Is innovation oriented • Collaborates with specialists & end-users • Is research-driven • Is looking for manifestation- independent solutions
Example of Integrated Product Design “F-Hybrid”, the hydrogen-power scooter
Example of Strategic Product Design: Co-branding
Adriaan van HooydonkDesign Director, BMW carsGraduated at IDE in 1988 "Problems are good; They force creativity"
Joost van der MadeTomTom Product line manager Graduated at IDE in 1993 "A broad view enables you to share different passions"
Questions Thank you for your attention ?