SafeWalk Advisory Board Meeting Monday, April 11, 2011

1. SafeWalk Advisory Board MeetingMonday, April 11, 2011 Presented by the Executive Branch of Student Government at the University of North Carolina at Chapel Hill

2. Agenda

3. Publicity OverviewChristina Lynch, Director Last Semester’s Accomplishments Christina Lynch, Director

4. Last Semester’s Accomplishments • Added a fourth team • During exams • Tuesdays and Wednesdays occasionally • Solidified organization’s structure • Executive Board • Advisory Board • Employees • Number of walks • 1,293 total • 17.28/night • Most walks: 43

5. Current Structure SafeWalk Advisory Board Director Program Manager Assistant Director Assistant Manager Finance Director Dispatcher On Duty Marketing Director SafeWalk Employees

6. Publicity OverviewChristina Lynch, Director Operations Report Calvin Lewis, Program Manager

7. Off-Campus Expansion • Spoke to administrators and CHP • Concluded that a slow expansion would be best • ASG Grant provided necessary equipment • Three phases • Phase 1 (Feb. 16): MLK area • Phase 2 (March 20): Cameron Ave/McCauley St area • Phase 3 (April 17): Church St area

9. Impact of Off-Campus Expansion • Increased distance of walks • Employees have requested a change in the logging system • Campus is gradually increasing off-campus usage

10. Other Operation Updates • Employee retention • Updating dashboard

11. Publicity OverviewChristina Lynch, Director Budget and Financing Christina Lynch, Director

12. New Expenses • Fourth team added • $1,600 per semester to have 4th team on Tues/Wed during busy months and everyday during exams • Increase in general liability insurance • Premium used to be $1,182/year • Now we are paying $3,143.55 ($2,000 increase) • Same amount of coverage • Less expensive option but it excluded assault and/or battery coverage • We will begin to pay SAFO $1,560 per year • Largest payroll account for SAFO • Pay half in the fall, half in the spring In all, we are expecting to spend $6,760 more per year

13. Expenditures 2011-2012

14. Past, Current and Predicted Expenditures • Variations from Semester to Semester Explained • Spring 2010 included large one-time expenditures (i.e. bikes, insurance price hike) • Have been under budget all semesters • Under budget does not mean we had left over money • Saving money this semester because not having fourth team on all the time • Fall 2011 and Spring 2012 are evening out despite the new $6,760 expenditures

15. Funding

16. Fee Increase

17. Discussion

18. Publicity OverviewChristina Lynch, Director Publicity Updates Jacob Horvat, Marketing Director

19. Promoting Expansion • Listserv emails • Community Directors • Student Organizations • Informational Email • Public Safety Events • Website Update • Press release and DTH coverage • More ideas? • Publications • Flyers • Business Cards • Sandwich Board • Banner

20. On-Campus Flyers

21. Quarter Sheet

22. Poster

23. Publicity OverviewChristina Lynch, Director Program Evaluation Christina Lynch, Director 2010-2011 Calvin Lewis, Program Manager

24. Evaluation Methods • Internal Evaluations • Management survey (+employee wellness) • One-on-one meetings (+peer reviews) • Shadow walks • Program Evaluations • Campus survey • Customer survey • Instant feedback

25. Campus Survey • Sent out to 5,000 students with 730 responses • Even with a $100 gift card raffle • Results • Overall, students had a positive perception of SafeWalk • Feel most unsafe between midnight and 3:00 a.m., and after 3:00 a.m. • Misconceptions • Intoxicated student policy • Coverage area • Male/Female pair • Where our funding comes from

26. Campus Survey

27. Campus Survey • How have students heard of SafeWalk? • The DTH • Friends/word of mouth • Announcements in UL and Davis • DPS • Flyers • Listserv emails • Formal notice email • CTOPS • On-duty workers

28. Campus Survey • Promotion Methods to Improve • SafeWalk website • Facebook • Pit sitting • UNC campus TV guide channel • Other UNC media (e.g. WXYC, Carolina Week) • Student Government website • How should this affect our promotion methods?

29. Campus Survey • 110 of the respondents had used SafeWalk before • Opinion on their SafeWalk and SafeWalkers • “My SafeWalkers were professional” – 95% • “My SafeWalkers arrived in a timely manner” – 91% • “I felt safer using SafeWalk” – 86% • “I plan to use SafeWalk again” – 96% • “I would recommend SafeWalk to a friend” – 98% • “Are the operating hours effective?” – 95% • “Are the operating days effective?” – 88%

30. Campus Survey • Why have you not used the program? • I don’t feel unsafe walking around campus at night • I would feel silly asking for a SafeWalk • P2P is more convenient • Don’t know how to contact SafeWalk • Doesn’t go where I live off-campus

31. Fast facts and figures Note: All usage data is current to Thursday, April 7, 2011.

32. Since January 10, 2011

33. Since January 10, 2011

34. Since January 10, 2011

35. Since January 10, 2011

36. Publicity OverviewChristina Lynch, Director Future Directions Matt Schaefer, Director 2011-2012

37. What’s in store for next year? • Work Study Slots • 50/50 eventually • Retention of current employees • New strategy for hiring • Strict timeline • Veterans can shoulder reduced workload at beginning of semester (demand based staffing) • Walkie Talkies, dedicated dispatch system • Potential to get in direct contact with DPS dispatcher or vice versa if needed?

38. What’s in store for next year? • Focus on numbers • Increased marketing • New marketing and student outreach ideas • More institutionalized with students and administrators • Solidifying standards (SOP) • Lining up succession • Christina Lynch, Director – senior • Matt Schaefer, Asst. Director – junior • MakaniDollinger, Finance Director – junior • Calvin Lewis, Manager – sophomore • Jake Horvat, Marketing Director – sophomore

39. Key challenges going forward

40. SafeWalk Advisory Board MeetingMonday, April 11, 2011 Thank you! Presented by the Executive Branch of Student Government at the University of North Carolina at Chapel Hill