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Jock to Scholar: Empowering Inner-City Student Athletes for Academic and Athletic Success

Jock to Scholar is a dedicated tutoring service in Hartford, CT, targeting inner-city student athletes who lack resources to excel academically and athletically. We provide personalized tutoring and guidance on the college recruitment process, helping students achieve their high school goals and pursue sports at the collegiate level. With 8 years of experience and bilingual support, we aim to bridge the gap for aspiring athletes. Through partnerships, community engagement, and a focus on affordability, we empower youth to become well-rounded student athletes ready for college success.

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Jock to Scholar: Empowering Inner-City Student Athletes for Academic and Athletic Success

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  1. Jock To Scholar Toshina Jessamy 11th Grade Age: 16

  2. Business Profile • A tutoring service provided for inner-city youth but targets the student athlete who doesn't have the resources to exceed to the next level which is going to college to play their sport. I will provide them with the tutoring they need and consult with them on the recruiting process and specifics for various division schools. • Type of Business: • Service • Customer will be satisfied that they have college opportunities and have excelled in their high school education with the help and support of the program. • Legal Structure: • Sole Proprietorship—I possess the knowledge to get the job done right when educating the student athlete 1

  3. Opportunity • Opportunities • No other tutoring service provides academic support and assistance with the recruiting process • Inner-city youth do not have the proper resources to proceed to the next level in education and athletics • Changes in NCAA rules makes it harder for inner-city student athletes to advance • Qualifications • 8 years of experience as a student athlete • Bilingual (English & Spanish) • Well educated in knowing the qualifications of being a division 1, 2,or 3 student athlete 2

  4. Consumer Profile • By Location Hartford, CT and surrounding areas • By Population StudentAthlete males and females ages 13 to 19 • By Personality/Behavior High school athletes who need assistance to maintain/improve grades and also wants to be recruited • By Income middle income households 3

  5. Competition • Competitive Advantage • More convenient location for Hartford student athletes • Give a flat rate charge 4

  6. Marketing Mix • Price: • More affordable price than the leading competitors with the goal to get the student athletes grades or SAT scores up so they can go to college • Place: • Hartford,CT and surrounding areas • Product: • Friendly education/recruiting assistance • Promotion: • Business cards, brochures, flyers, internet (website/social networking sites) 5

  7. Marketing Plan 6

  8. Cost of Materials/Direct Labor 8

  9. Economics of 1 Unit 9

  10. Time Management Plan 10

  11. Average Monthly Fixed Costs 11

  12. Monthly Sales Projections Total = 39 13

  13. Projected Yearly Income Statement 14

  14. Return on InvestmentReturn on Sales 17

  15. Start-up Investment 15

  16. Financing Strategyfor Total Start-up Investment Total: $760.38 18

  17. Social Responsibility Plan • Jock To Scholar will partner up with the Wilson-Gray YMCA Youth and Family Center in Hartford and will host a 1 week summer camp. • Consumers will be aware of this on the Jock to Scholar brochures and business cards. 17

  18. Business - Hire two employees by the end of the second year of business - Hope to expand tutoring/recruiting services and open 2 new locations by the end of the fifth year Business & Educational Goals • Educational • - Graduate from high school and attend Southern Connecticut State University and play basketball • - Graduate from college with a bachelors degree • in Athletic Training 18

  19. At Jock to Scholar we believe in turning your Average Athlete into a Student Athlete. Thank you for your consideration ofJock to Scholar Website coming soon 19

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