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Presented by Allen Voivod Co-owner and Content Lover of Epiphanies, Inc. Facebook/AhaYourself PowerPoint Presentation
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Presented by Allen Voivod Co-owner and Content Lover of Epiphanies, Inc. Facebook/AhaYourself

Presented by Allen Voivod Co-owner and Content Lover of Epiphanies, Inc. Facebook/AhaYourself

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Presented by Allen Voivod Co-owner and Content Lover of Epiphanies, Inc. Facebook/AhaYourself

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  1. How Social Media Is Transforming CommunicationIncluding Trends, Fears, Success Stories, and How They Relate to Your Own Business’Potential and Power NH DED Bizcast Series February 2010 Presented by Allen Voivod Co-owner and Content Lover of Epiphanies, Inc. http://Facebook.com/AhaYourself Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com

  2. Before We Begin... • Hashtag on Twitter: #NHBiz • Facebook.com/NoBullBusiness • Facebook.com/AhaYourself Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

  3. Facebook Tops Google Facebook has passed search-engine giant Googleto become the top source for traffic to major portals like Yahoo and MSN. (Compete) --San Francisco Chronicle , 2/15/10 “People are spending less time navigating the Internet on their own and are now navigating the Internet based on their friends' recommendations or their friends' activities.” --David A. Yovanno, CEO of Gigya Social Optimization Services and former COO for ValueClick Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

  4. During Our Time Together... 4 Ways Social Media Has Transformed Communication 4 Ways Social Media Has NOT Transformed Communication 8 platforms/channels to know and embrace What to say and what to measure Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

  5. Why Listen to Us? • Certified Social Media Strategists (via International Social Media Association – “ISMA”) • Certified Inbound Marketing Professionals (in partnership with Hubspot) • Featured in the “Ask the Experts” series, July AND August ’09 (Amoskeag Business Incubator and the Union Leader, NH’s largest newspaper) • Current clients include DED, a billion-dollar toy brand & a hotel franchise Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com

  6. 1st Transformation Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

  7. From “CRM” to “SRM” “In 2011 –2012, social networks will eclipse corporate Web sites and CRM systems... “Communities will become a driving force for innovation and as such, companies will be forced to formally cater to communities, signifying the trading of power towards connected customers.” --Forrester Research (Jeremiah Owyang, et al) via Brian Solis Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

  8. 2nd Transformation Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

  9. Radical Transparency Google is not a search engine. Google is a reputation-management system. --Clive Thompson, Wired “People don't want to hear about it in The Wall Street Journal - they want to hear about it on the blog.” --Paula Berg, Southwest Airlines (Image Source: Wired 15.04) Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

  10. 3rd Transformation Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

  11. Sharing / Word of Mouth Recommendations from personal acquaintances (90%) or opinions posted by consumers online (70%) are the most trusted forms of advertising, according to the latest Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries. --Source: Nielsen Online Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

  12. 4th Transformation Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

  13. Leveling the Playing Field “According to the ‘Small Business Marketing Forecast 2010’ from Ad-ology, lead generation is the biggest benefit of social networking for U.S. small businesses.” --Amy Porterfield, Social Media Examiner “Nearly half of [America’s top] brands (47%) are still in the experimental phase, while only 20% showed a cohesive, integrated approach to their community and social media programs.” --The State of Online Branded Communities Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

  14. NOT Frivolous! "Fits my girthy frame, has wolves on it, attracts women.” • Rutgers law student posted this Amazon.com review comment 11/10/08 • Amazon spokeswoman: #1 apparel item since 5/19 (#4 today) • At one point, selling 1000s/day*; currently has 1,600+ customer reviews • *Source: Yahoo! News Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com

  15. NOT Faking It 2007 American Customer Satisfaction Index: Worst rating of any US company or government agency, including the Internal Revenue Service 2009 American Customer Satisfaction Index: Biggest gain in their industry Frank Eliason Comcast Director of Digital Care Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

  16. NOT Tied 24/7 Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

  17. NOT Quadrupling Your Work (Psst....It’s all about LEVERAGE!) Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

  18. Social Marketing Content Ecosystem Profile & Fan Page Your Handle: ___________________ Brand-friendly, keyword conscious Profile, 160 characters or less: _______________________________ _______________________________ _______________________________ _______________________________ _______________________________ Your Fan Page’s name: _______________________________ Its role, positioning, & purpose: _______________________________ _______________________________ _______________________________ Your BLOG, Your HUB Your Blog’s Top 5 Categories 1. ______________________________ 2. ______________________________ 3. ______________________________ 4. ______________________________ 5. ______________________________ Your Website Pages in Your Core Site Map (i.e. Home, About, Contact, Products, Services, Events, Press, etc.) 1. ______________________________ 2. ______________________________ 3. ______________________________ 4. ______________________________ 5. ______________________________ Complete your Profile 100%: Current position Two past positions  One educational spot  Profile summary & photo  Specialties  At least 3 recommendations Epiphanies, Inc. Social Marketing and Success Strategies – www.AhaYourself.com

  19. Share Your CONTENT Social Marketing and Success Strategies – www.AhaYourself.com

  20. What to Say Share links Promote events Give props Post deals Ask questions Answer questions Offer tips Reveal secrets Get excited Point to partners Tell slice-of-life stories Flirt professionally Spread quotes in other words... say anything! Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

  21. Your Social Media Starter Kit Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

  22. A Few More for Your Radar... Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

  23. What to Measure Traffic Revenue/cost Earned media Friends/Followers/ Fans Interactions Number of kittens saved Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

  24. Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

  25. Three options: Ramp up your learning curve Find a success partner Turn it over to an expert Please...Get Help! Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

  26. Continue the Conversation... • Hashtag on Twitter: #NHBiz • Facebook.com/NoBullBusiness • Facebook.com/AhaYourself Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com