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Maritime Business Update

Maritime Business Update. Frank August. Maritime business performance update. Product, service & pricing enhancements. Crew welfare market. FleetBroadband 150 progress. 2010 outlook & priorities. Operational - Social - Safety services. A mid year review. Agenda. Peter Blackhurst.

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Maritime Business Update

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  1. Maritime Business Update Frank August

  2. Maritime business performance update Product, service & pricing enhancements Crew welfare market FleetBroadband 150 progress 2010 outlook & priorities Operational - Social - Safety services A mid year review Agenda

  3. Peter Blackhurst Vladimir Maksimov Chris Wortham Sandro Delucia Kyle Hurst Kartik Sinha Frank August Piers Cunningham DEPORTED James Collett Maritime & maritime safety services 2010 team update

  4. Maritime business performance update Product, service & pricing enhancements Crew welfare market FleetBroadband 150 progress 2010 outlook & priorities Operational - Social - Safety services A mid year review Agenda

  5. Revenues from high speed data services . . YoY revenue growth of >7% (’09 v’08) 51 More than 215,000 maritime terminals in service as at end Q1 2010 57 61 201 171 1 62 1 101 1 24 26 Continued momentum Maritime business overview Maritime revenues by service - US$ Million

  6. 5,667 7,887 Commissioning ratesgrowing strongly in Q1 2010 - Fleet77 4.4 per day - FB 23.0 per day 1,591 1,770 Healthy levels of activations Fleet and FleetBroadband Total commissioned terminals

  7. HSD traffic up 18% - 2009 vs 2008 IP traffic up 400% - 2009 vs 2008 ARPUs - Continued to grow on Fleet 77 & FB in 2009 - FB SQT 1st October 24/7/365 driving voice 154 186 39 40 The demand for data continues to drive growth Fleet and FleetBroadband Maritime revenues - US$ Millions

  8. FB 150 launch Fleet 77 Global coverage FleetBroadband Progress to date FleetBroadband 500 / 250 / 150 Daily commissioning rate Months following launch • FleetBroadband activation rates relative to launch date far exceeds that achieved by Fleet 77 in 2002 • 1,100 FB150 terminals passed IP traffic during April 2010

  9. Successes to date FleetBroadband major achievements • Over 8,500 terminals active and growing • Network resilient & proven • FB150 Maritime Field Evaluations • Terminal choice continues to increase • Numerous awards for FB150 and 505 • Large scale retrofit ‘wins’ in H1 2010 • Continued pricing and service enhancements • Maritime safety : 505 & GMDSS evolution

  10. Maritime business performance update Product, service & pricing enhancements Crew welfare market FleetBroadband 150 progress 2010 outlook & priorities Operational - Social - Safety services A mid year review Agenda

  11. H2 2009 - Pricing Developing the commercial proposition • Extended SQT to 24/7/365 days to drive voice usage – we have seen average usage per vessel nearly double • 8kbps and 16kbps Streaming IP to support voice multiplexing and GSM on vessels • SCAPs extended to offer large allowances at our lowest price points for both small and large fleets

  12. H1 2010 - Pricing Developing the commercial proposition • FB 2 SIM allowance plans launched to allow 2 UTs to share a single allowance to support both business and crew calling from a single vessel • Major revision of commercial model for SCAPs allowing: • Subscription charges on a per vessel basis both during and after rollout period • Continue to offer a shared allowance across the actual number of vessels provisioned • 3GB and 4GB plans now available • No maximum number of vessels in the SCAP • Maximum disconnection penalty capped at 25% of the minimumduration period

  13. Inmarsat B promotion • Offer to 750 Inmarsat B customers to switchto FB allowance rate plans • These B customers typically spend $750 - $2,000 retail/month • Available through DPs of Inmarsat B services • Expect to see variety of commercial propositions:reduced airtime offers, subsidized FB terminals, etc • Available for remainder of 2010 or 750 packages, whichever comes first • Now more flexible with the FB subscription plan the B user selects

  14. FleetBroadband 505 emergency calling Maritime safety • Routing to selected Rescue Coordination Centres (RCC) globally • From all FleetBroadband terminals • Direct access to rescue professionals (not a call centre) • From smallest to largest vessel - the best chance for any mariner to receive emergency assistance • Live Since 1st October 2009

  15. FleetBroadband 505 emergency calling

  16. Maritime business performance update Product, service & pricing enhancements Crew welfare market FleetBroadband 150 progress 2010 outlook & priorities Operational - Social - Safety services A mid year review Agenda

  17. Crew Welfare 2010 update • E&E SQT Revenue • 2005 – 2006 : 40% growth • 2006 – 2007 : 42% growth • 2007 – 2008 : 36% growth • 2008 – 2009 : 12% growth • Increase in E&E terminals passing SQT • Dec 2006 – Dec 2007 : 27% growth • Dec 2007 – Dec 2008 :12% growth • Dec 2008 – Dec 2009 : 5% growth • Dec 2009 E&E terminals passing SQT: ~ 10,500 • Considerable untapped demand exists • E&E SQT ADU • 2006 – 2007 : 11% growth • 2007 – 2008 : 11% growth • 2008 – 2009 : 2% growth

  18. Crew Welfare 2010 update • Evolution of SQT promotions in 2010 - 2011 • New SQT promotion calendar released • FleetBroadband social agenda • Aligned RUC to E&E • Launched Enhanced-SQT: 24/7/365 • Promoted GSM solutions via FB & E&E • F33 • FB: Std IP & now LDR streaming • ADU growth through promotions • Exploring opportunities for FB crew data

  19. Maritime business performance update Product, service & pricing enhancements Crew welfare market FleetBroadband 150 progress 2010 outlook & priorities Operational - Social - Safety services A mid year review Agenda

  20. FleetBroadband 150 Setting the standard, breaking records and building new markets

  21. FleetBroadband 150 The world’s smallest, lightest, fastest, global maritime service • An excellent first year • 1,000 active terminal in 9 months • Faster adoption compared to FB 250/500 (875 after 9 months) • Around 1,500 SIMS currently active • >3,000 terminals shipped • Aggressive pricing packages and promotions has resultedin FB150 out-competing its rival

  22. FleetBroadband 150 Maritime Field Evaluations Merchant, leisure, fishing and government

  23. FleetBroadband 150 MFE Status Merchant - Completed • Name: Skagern • Location: Northern Europe • Primary Role: Cargo, Bulk • Details: 80m Coastal Merchant vessel • Owned/Managed: Marin Ship Management • Communications Needs: Tasking to ensure operational efficiency • Solutions: automatic switching between terrestrial and Inmarsat communications to provide ubiquitous coverage

  24. FleetBroadband 150 MFE Status Leisure - Completed • Name: Excetra • Location: Fort Lauderdale, USA • Primary Role: Fishing and remote office • Details: 65’ Sport Fishing Vessel • Owned/Managed: Tom Collins • Communications Needs: Fishing, Business , Internet for guests • Solutions: Fishing finding software, Wireless Access for the whole vessel, secure internet surfing

  25. FleetBroadband 150 MFE Status Fishing - Completed • Name: Cap Sante Marie • Location: Madagascar • Primary Role: Trawling and Longlining • Details: 25m • Owned/Managed: Referige Peche • Communications Needs: Fish Finding, Weather, General Communications • Solutions: Fish finding and weather software

  26. FleetBroadband 150 MFE Status Government - in progress • Name: Pride of the Humber • Location: Spurn Head • Primary Role: Maritime Rescue • Details: 17m Marine Rescue Vessel • Owned/Managed: Royal National Lifeboat Institute • Communications Needs: Infrequent bursts of voice and data facilitating a fast and efficient rescue. • Solutions: Geographical search data, weather, video • Output: Case Study and Video

  27. Maritime business performance update Product, service & pricing enhancements Crew welfare market FleetBroadband 150 progress 2010 outlook & priorities Operational - Social - Safety services A mid year review Agenda

  28. 2010 Maritime outlook and priorities Operational traffic • Inmarsat B closure management • Provide competitive voice services • Monitor & evolve data positioning & polling proposition • Exploit growth & efficiency opportunities presented by FB150 and wider FleetBroadband family • Supporting existing / new maritime DPs & channel activity

  29. 2010 Maritime Priorities Social welfare traffic • Maintain SQT momentum on E&E • Defend & grow propositions with FB E-SQT • GSM-on-board opportunities • Promote Inmarsat crew welfareat key industry events • Promote FB social data

  30. FleetBroadband & maritime safety services Into the GMDSS • Implementation of maritime safety services on BGAN platform • FleetBroadband platform selected for maritime • Phased implementation of services : • Maritime safety voice services • Non-SOLAS with distress functionality • SOLAS with distress functionality • Maritime safety packet switched services (Distress Alerting, MSI, etc.) • Review of the GMDSS started 2010

  31. Summary • FleetBroadband showing very healthy momentum • FleetBroadband 150 provides new options and new opportunities • Range of commercial options continually growing and flexing • Inmarsat delivering a market leading package of price performance, quality & reliability and safety services

  32. Questions and Answers

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