1 / 6

SKULLCANDY

By Rick Nunez. SKULLCANDY. Direct Competitors. Beats Sony Bose Klipsch JVC. Target Market . People that want you to see their headphones. Snow & Skateboarders People who want quality for under $100 People who want there headphones to have a cool factor DJ’s Gamers.

danno
Télécharger la présentation

SKULLCANDY

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. By Rick Nunez SKULLCANDY

  2. Direct Competitors • Beats • Sony • Bose • Klipsch • JVC

  3. Target Market • People that want you to see their headphones. • Snow & Skateboarders • People who want quality for under $100 • People who want there headphones to have a cool factor • DJ’s • Gamers

  4. Strategy & Competitive Advantage • Developed by snowboarders for snowboarders these headphones have a cool factor. • They have several sponsored riders • They have a very obnoxious product that really stands out and is hard to miss with there colors and design. • They have achieved recognition for quality sound at a good price and have managed to get into merchants such as Best Buy and local board shops.

  5. Retail Mix • Offers a great line of earbuds for under $100 • The offer very creative designs that appeals to snowboarders • They offer over the ear headphones that have specialties, like built in subwoofers or mp3 player. • Some of their earbuds are built to be headsets compatible with iPhones

  6. SWOT • Strengths • They have a product image with a cool factor • The have a devoted following • They have very creative designs • Weaknesses • Their not cheap • They have a very niche market. Gen X and older are not going to be interested because they attract a lot of attention. • Opportunities • They offer a lot of unique designs and specializations to their head phones. • Recommended by most to be the best headphone for under $100 • Threats • They have been dominating their niche for awhile, the only direction they have to go now is down.

More Related