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CONSUMER BEHAVIOUR

CONSUMER BEHAVIOUR. INTRODUCTION.

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CONSUMER BEHAVIOUR

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  1. CONSUMER BEHAVIOUR

  2. INTRODUCTION Behaviour is a mirror in which everyone shows his or her image. Behaviour is the process of responding to stimuli. Consumer behaviour is to do with the activities of individuals in obtaining and using the goods and services, it encompasses the decision-making process that precedes and determines purchases. The study of consumer behaviourprovides a sound basis for identifying and understanding consumer needs.

  3. CONSUMER BUYING PROCESS Post –Purchase decision Repeat purchase

  4. BUYING BEHAVIOUR MODELS • The Economic Model • Learning Model • The Psychoanalytical Model • Sociological Model

  5. IMPORTANCE OF STUDYING OF CONSUMER BEHAVIOUR • Determining the production policies • Determining the price policies • Determining the channels of distribution • Determining the sales promotion activities • Meeting the competition • Rapid technology advancement

  6. Determinants Of Consumer Behaviour ECONOMIC SOCIOLOGICAL PSYCHOLOGICAL PERSONAL Motivation Perception Image Learning Attitude Beliefs Personality Life Style Age Education Occupation Income Roles and Status Family cycle stage Personal Income Disposable income Discretionary income Family income Income ExpectationConsumer Credit Standard of living Family Reference groups Opinion Leaders Social Class Culture

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