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Understanding digital marketing

Understanding digital marketing. Ku-Yaw Chang canseco@mail.dyu.edu.tw Assistant Professor, Department of Computer Science and Information Engineering Da- Yeh University. Preface. Welcome to a brave new world!. Preface. Digital media Change at a phenomenal pace

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Understanding digital marketing

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  1. Understanding digital marketing Ku-Yaw Chang canseco@mail.dyu.edu.tw Assistant Professor, Department of Computer Science and Information Engineering Da-YehUniversity

  2. Preface Welcome to a brave new world! Digital Marketing

  3. Preface • Digital media • Change at a phenomenal pace • Constantly evolving technologies • On a global scale • Online population : 2.1 billion • till the end of March 2011 • We are living through it, and have a unique opportunity to jump in and be part of this historic transition. Digital Marketing

  4. Preface • Reach 50 million households • TV: 22 years • Internet: 5 years • Facebook: ??? Digital Marketing

  5. Preface • FB: less than 3 years Digital Marketing

  6. Preface • Consumers • Are turning to the Internet • tired of mass-media marketing • Want • More engagement • More interaction • Creative digital marketing is the way your business will reach them. • Welcome to our world…. Digital Marketing

  7. Case Study • The challenge • To launch the innovative Nokia N8, the Swedish mobile company need to do something ambitious, to create buzz around its new flagship device. It wanted to demonstrate the innovation, power, and openness of the new N8. Digital Marketing

  8. Activity • Snowboard / snowboarding Digital Marketing

  9. Activity • Keywords: Push Snowboarding • Target audience? • Action? • Results? Digital Marketing

  10. The End Digital Marketing

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