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Team 13 : Casey Addy , Moe Rafiuddin , Jingyu Wu

2009 Consulting Competition. Team 13 : Casey Addy , Moe Rafiuddin , Jingyu Wu. CarCo Culture. Dealers. Customers. CarCo Culture. The relationship from CarCo to dealer. Dealers. CarCo Culture. The relationship from CarCo to dealer The relationship from dealer to CarCo. Dealers.

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Team 13 : Casey Addy , Moe Rafiuddin , Jingyu Wu

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Presentation Transcript

  1. 2009 Consulting Competition Team 13: Casey Addy, Moe Rafiuddin, Jingyu Wu

  2. CarCo Culture Dealers Customers

  3. CarCo Culture • The relationship from CarCo to dealer Dealers

  4. CarCo Culture • The relationship from CarCo to dealer • The relationship from dealer to CarCo Dealers

  5. CarCo Culture • The relationship from Dealer to customer Dealers Customers

  6. CarCo Culture • The relationship from Dealer to customer • The relationship from customer to Dealer Dealers Customers

  7. CarCo Culture Dealers Customers

  8. CarCo Culture Concerns Competition Loss to other OEMs CarCo Image Financial Concerns Dealers • Opportunities • Customer referral • Parts and Maintenance

  9. Bob’s Role Bob is one of the dealers

  10. Bob’s Role • Bob wants to increase numbers – incentive to better forecast the inventory Bob will need to meet the customer demands • Looking at customers who move into his area as a means to provide CarCo services • As means to help other CarCo dealers refer customers to him Bob is one of the dealers

  11. Bob’s Role • When Bob’s needs are met, he can help CarCo forecast demand on their cars • This will help to reduce unnecessary volume increases and produce cars proportion to the accurate demand • These reduce costs for CarCo through reduced consumption of supplies and provide cars to dealers at lower prices Bob is one of the dealers

  12. Our CRM Proposal • In order to tackle these concerns and utilize these opportunities, the CRM will help in the following ways • Assist dealers in referring customers to other CarCo dealerships • Understanding new and existing customer needs

  13. CRM Results • The relationship between Bob and the customer is enhanced • The relationship between Bob andCarCo is also enhanced • A better resource and inventory management • A customer network • Being able to provide incentives to dealers • Sustainable business practices

  14. Addressing Technical Concerns • What information is collected and shared • Who sees what • Maintaining competition • Supporting collaboration

  15. CarCo ROI Dealers Customers

  16. Thank you! Please feel free to ask questions!

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