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NATIONAL FLOOD DETERMINATION ASSOCIATION 2009 ANNUAL RETREAT

NATIONAL FLOOD DETERMINATION ASSOCIATION 2009 ANNUAL RETREAT. FloodSmart Update Bruce A. Bender April 6, 2009. Policies In Force Update. As of January ‘09: 5.61 million Growth from June ‘04 – Jan ‘09: 26.2% Growth CT5: 0.79% (since 4/08). Policy Retention. Policies In Force Update.

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NATIONAL FLOOD DETERMINATION ASSOCIATION 2009 ANNUAL RETREAT

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  1. NATIONAL FLOOD DETERMINATION ASSOCIATION2009 ANNUAL RETREAT FloodSmart Update Bruce A. Bender April 6, 2009

  2. Policies In Force Update • As of January ‘09: 5.61 million • Growth from June ‘04 – Jan ‘09: 26.2% • Growth CT5: 0.79% (since 4/08)

  3. Policy Retention Policies In Force Update • Growth in SFHA exceeds NSFHA • But sales higher in NSFHA! • Retention improves significantly

  4. Campaign Summary* • DRTV Estimated Impressions: 1.1 billion • Print Estimated Circulation: 32.4 million • PR (stories w/FloodSmart) Circulation: 138 million • Direct Mail Pieces Mailed: 6.37 million • Calls to Call Center: 79,500 • FloodSmart.gov hits: 1.26 million • Agent Referrals (FloodSmart.gov + Call center): 60,700 • Risk Profile on FloodSmart.gov: 557,000 * April 2008 – December 2008

  5. Campaign Summary • Agents.FloodSmart.gov • 27,000 Registered Agents • 13,000+ Referral Agents • 1,000+ agents used Co-Op ads • Mail On Demand has had 650 log-ins and 23 orders to date

  6. Campaign Highlights - PRP

  7. Campaign Highlights – PRP Results

  8. Campaign Highlights - FSAW • Flood Safety Awareness Week: March 15-21, 2009 • Partnered with NOAA and the NWS • Web site with interactive map and tools • Outreach Results as of March 30 • Web site had over 8,000 visitors • More than 1.25MM media impressions • 13 different organizations distributed FSAW press releases and messages. • Received strong support from insurance associations www.floodsmart.gov/noaafloodweek

  9. Campaign Highlights – Updated FloodSmart.gov • Content updates • “One-stop-shop” for risk profile and agent referrals • Toolkits are available for download • Shareable assets:“Flood Scenarios” and the “Cost of Flooding” tools • Testimonial videos can be linked from YouTube

  10. Campaign – Coming Soon – Mapping Status Report

  11. Campaign – Coming Soon – Spanish Material CD Library

  12. Campaign –Coming Soon –Mail on Demand • New PRP Template • Homeowners Cross-Sell Promotion PRP Template Homeowners Cross-Sell Template

  13. Campaign – Coming Soon –Much More • Hurricane Season • Widget • Landing Page • Theme: “Hurricane Season is Flood Season” • Buffer Zone Direct Mail • Testimonial

  14. QUESTIONS?

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