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Stefani Ranch

Stefani Ranch. Introduction. Cattle Industry is not exactly “online” Reputation is critical Goal of Registered Angus Ranch Known genetics Proven metrics National Bull/Cow Website assists with marketing Interactive ranch operation. Purpose of Site. Increase exposure to new markets

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Stefani Ranch

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  1. Stefani Ranch

  2. Introduction • Cattle Industry is not exactly “online” • Reputation is critical • Goal of Registered Angus Ranch • Known genetics • Proven metrics • National Bull/Cow • Website assists with marketing • Interactive ranch operation

  3. Purpose of Site • Increase exposure to new markets • Advertise genetics • Provide information on Ranch/Owners • Future: • Log visitors to site for future mailings • List all cattle • List the genetics for sale • Provide Owner interface • Update the cattle records • Run reports

  4. Target Market Analysis • Online cattle buyers are younger • 25 to 45 • College educated • Cattle breeders who use EPD’s • Expected Progeny Difference (EPD) • www.angusonline.org • Potential visitors to the ranch • Directions

  5. Competitor Analysis

  6. Competitor Analysis • Ranking doesn’t exactly correspond to Ranch’s reputation • Notoriety is important • Is the expense to maintain the site worth it • Increased buyers at Annual Sale • No ranch can survive on website alone • Publication ads • Competitions/Shows

  7. Site Design • Simple! Cattlemen = Cowboys • Pictures Help • Fancy features tend to distract or hide real product (kind of like boots) • Site should generate an e-mail or call

  8. Marketing/Hosting • Simple! • No e-mails required • Web Address will be passed via business card or word of mouth • External Links – undecided. • Will register www.stefaniranch.com

  9. Conclusion • Agriculture meets technology • Affordable website in present condition • Future capabilities may necessitate upgrades to hosting and HTML code • Shopping Cart • Database driven lists/menus • http://192.195.154.14/jps/

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