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No Smoking Day 2014

No Smoking Day 2014. Developing the theme Cecilia Farren. No Smoking Day 2014. V is for Very successful Validated Victorious Vivid Vast …VICTORY. V for Victory. Word ‘Victory’, - success , conquest, triumph, battle, vanquish over addiction Two fingers, strong non-verbal gesture

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No Smoking Day 2014

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  1. No Smoking Day 2014 Developing the theme Cecilia Farren www.gasp.org.uk +44(0)117 955 0101

  2. No Smoking Day 2014 V is for Very successful Validated Victorious Vivid Vast …VICTORY www.gasp.org.uk +44(0)117 955 0101

  3. V for Victory • Word ‘Victory’, - success, conquest, triumph, battle, vanquish over addiction • Two fingers, strong non-verbal gesture • V for Victory • Crushing cig packet • Finger and hand gestures • Letter V …. • Crushed cigarette pack • Photo opps • Plain packaging campaign • Challenges • BHF ‘Fight for every heart beat’ links with ‘Victory’ www.gasp.org.uk +44(0)117 955 0101

  4. Victory (from Latin victoria) Applied to warfare and success achieved in combat, after military operations or, by extension, in competition Strong feelings of elation and celebration Victory of good over evil is a recurring theme in mythology and fairy tales. www.gasp.org.uk +44(0)117 955 0101

  5. NSD: Aim • Helping people who want to stop smoking • Stop smoking advice • Stalls and displays • Events and activities • Media coverage and (broadcast, print, social media, newsletters) www.gasp.org.uk +44(0)117 955 0101

  6. Use No Smoking Day to promote stop smoking services Turn this …. ……...into this VICTORY! www.gasp.org.uk +44(0)117 955 0101

  7. Adapt well known Victory slogans Quit for Victory Quit smoking; Your Country and Kids Need You www.gasp.org.uk +44(0)117 955 0101

  8. Victory over Nicotine ‘Victory’ in promotional and testimonial copy. • Battle, war, campaign, fight, damage, destroy, winning, rallying troops, advance, action, allies, ambush, ammunition, attack, booby trap, command, conquer, infantry, struggle. www.gasp.org.uk +44(0)117 955 0101

  9. Smoking’s History, Quitting’s Victory www.gasp.org.uk +44(0)117 955 0101

  10. Testimonials Quit Story into Victory(Quit Stories into Victories) Promote services with quit stories and photo opportunities....... www.gasp.org.uk +44(0)117 955 0101

  11. Stalls: V for Victory • V for Victory with scissors cutting cigs • Giant cut out V painted red • Style stall & staff in white, red and black • Put leaflets in V www.gasp.org.uk +44(0)117 955 0101

  12. Quit for Victory in cigarettes and crushed packets............ www.gasp.org.uk +44(0)117 955 0101

  13. Stall - Smoking’s History, Quitting’s Victory Cigarette posters from the 1940s on black back ground and a 3D or framed version of the Victory poster. www.gasp.org.uk +44(0)117 955 0101

  14. V for Victory or ‘Blitz on Quitz’ stall 1940s outfits and styling www.gasp.org.uk +44(0)117 955 0101

  15. CO Vict-or-meter • Breath CO monitor is the key resource to attract and motivate smokers to your event. www.gasp.org.uk +44(0)117 955 0101

  16. Victory - A picture speaks a 1,000 words...... • Ex-smokers crushing cig packets making the V for Victory • Ex-smokers standing to form a giant V www.gasp.org.uk +44(0)117 955 0101

  17. Victorious – We crushed the habit • This is where you come in! • Tie up a foam ciggie or stress pack www.gasp.org.uk +44(0)117 955 0101

  18. Victory over Big Cig and Puff Ciggy • Big Cig sent away • Big Cig stepped on ex-smokers making the Victory sign • Puff Ciggy being knocked out! www.gasp.org.uk +44(0)117 955 0101

  19. V Celebrates Victory • Victory of celebrating quitting • Arms raised in a V • Fingers raised in a V • Gold medallions on ribbons that form a V shape • V shape is very celebratory. www.gasp.org.uk +44(0)117 955 0101

  20. Victory as winning Sporting and physical challenges • Football, cycle, fun runs • Give Tobacco the Sack races • Ciggie skittles/Puff Ciggies • Knocking over crushed cigarette packs (like coconut shy) • Throw a crushed packet through a giant V shape www.gasp.org.uk +44(0)117 955 0101

  21. Event: Blitz the Cigz Party or Fashion Show www.gasp.org.uk +44(0)117 955 0101

  22. Articles, blogs, handouts, for smokers Tips to Quit for Victory • List your reasons to wage war on tobacco • Plan your campaign • Decide your V for Victory day • List risky times when cravings attack • Plan a campaign strategy to combat cravings • Get extra troops to support your efforts • Select arms to fight the enemy – NRT or Champix or cold turkey • Draw up battle lines for ensuring success • Wake ready for the fight, confident of victory www.gasp.org.uk +44(0)117 955 0101

  23. Tips to Quitfinger/hand gestures • Keep active • Walk away from smoky situations • Eat healthy snacks • Save the money • Reward yourself • Success! • See the risks • Phone a helpline • Listen to advice • Self belief • List your reasons • Make a promise • Get support • Stub it out • Use NRT • Drink sips of water • Wait 3 minutes,let cravings pass • Keep hands busy www.gasp.org.uk +44(0)117 955 0101

  24. Reasons to Quit with hand gestures • Money • Heart • Throat • Lungs • Mouth • Smell • Protect children www.gasp.org.uk +44(0)117 955 0101

  25. View – see the world more positively • Virtuous – self esteem • VIP - exclusive club of ex-smokers • Vocabulary –No thanks, I don’t smoke or I’m an Ex-smoker • Vanguard – first to win victory • Vehicle of your dreams • Versatile, able to tackle anything • Vogue – cash to buy and look good in latest fashions • Voracious appetite for life • Vow to stay off smoking forever • Volunteer to tell their story Reasons/Tips/Benefits/V is for Victory and … • Vanquish addiction • Vitality and more energy • Verve and longer life • Vigour and strength • Vanity - looks, fewer wrinkles • Virility – reduced risk of impotence • Visits to far away people and places • Voice box – cancer of throat • Vast wealth saved • Value children’s health • Valour and courage to quit • Velocity – run faster! • Vault – leap for joy and pride • Veto tobacco industry wooing • Veracity – face the truth • Vision – prevent eye damage www.gasp.org.uk +44(0)117 955 0101

  26. ‘Victory’ hijacked by tobacco www.gasp.org.uk +44(0)117 955 0101

  27. Fingers and risk • Gangrenous fingers, yellow tar coated fingers • Lungs, legs and larynxes Fingers and quit ads • Fingers dialling quitlines • Smoking and impotence • 2 fingers walking holding a cigarette with drooping ash which drop off!  • See YouTube www.gasp.org.uk +44(0)117 955 0101

  28. Smoking is ‘V’ery risky Arteries Lungs www.gasp.org.uk +44(0)117 955 0101

  29. V for Victory – Talks, class plansHealth risks using warrior wording Smoking attacks our bodies and invades our defences “Smoking invades our bodies as it advances into the mouth and lungs. It then attacks the body organs as the chemical weapons go marauding through the body. It can cause damage even as the chemicals retreat from the body via excretion. www.gasp.org.uk +44(0)117 955 0101

  30. GASP wishes you Victory in your No Smoking Day 2014 Events Contact: gasp@gasp.org.uk www.gasp.org.uk +44(0)117 955 0101

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