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AUGMENTED REALITY & PUBLISHING

AUGMENTED REALITY & PUBLISHING. AUGMENTED REALITY BARCELONA - MEETUP-05 2014-February-20 MOBILE WORLD CENTRE. 04. RAUL GASA. ISIDRO NAVARRO. Brand & Social Strategy. AR & VR - Architect. Introduction Augmented Reality Barcelona Applications Examples On-line examples

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AUGMENTED REALITY & PUBLISHING

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  1. AUGMENTED REALITY & PUBLISHING AUGMENTED REALITY BARCELONA - MEETUP-05 2014-February-20 MOBILE WORLD CENTRE 04 RAUL GASA ISIDRO NAVARRO Brand & Social Strategy AR & VR - Architect

  2. Introduction • AugmentedReality Barcelona • Applications • Examples • On-line examples • Relatedtechnology

  3. Be social and share what we do Are whatwe are as a community Are whatwe do (Events, Networking) Iswhatwe share Iswhowe are as individual professionals (Networking) 3

  4. ARBCN Members 4

  5. Increasing social networks 141 followers 63 miembros del grupo 45 fans 5

  6. Showing our presentations • Augmented Reality & Museums = 1160 views • Augmented Reality: VR & Glasses = 1204 views • Augmented Reality & HCI = 832 views • Augmented Reality & Marketing = 1438 views 6

  7. Website: Sharing our AR content 7

  8. Last Meetup on Twitter by #arbcn_mkt 8

  9. Today’s Meetup Hashtag #arbcn_publi 9

  10. Get a FREEPASS for MWCongress14 “@AR_BCN quiero ir al #MWC14 para …” 10

  11. Content browsers These applications display RA information on mobile devices that other users have posted. This allows you to share content on the Internet. AURASMA JUNAIO LAYAR CAFTAR WIKITUDE

  12. LAYAR INTERACTIVE PRINTINGS VIDEO WEB

  13. CRAFTAR - CATCHOOM CraftAR can be used in two ways: Full-fledged Augmented Reality - Use all features to show content overlaid on top of the real world. Examples are 3D objects, animations and interactive buttons. Image Recognition only - Skip the pop-up effect and lead directly to content in full-screen. Examples are coupons, websites or additional information. WEB VIDEO

  14. “THE TOKYO SHIMBUN” NEWSPAPER The advertising firm Dentsu, Tokyo Shimbun launched an augmented-reality reading application called Tokyo AR in Oct 2012 that translates the newspaper into kid-friendly content. When app users hold their smartphone over the newspaper pages, the articles become animated with cartoon characters, pop-up headlines, and commentaries. The free app was developed by AR platform Aurasma. VIDEO WEB

  15. “NEW HORIZONTS” TEXTBOOK The publisher Tokyo Shosekihas added little conversation vignette videos to a book that teaches English as a foreign language. These are books for an adult student who wants to learn or relearn a foreign language. The AR comes in because you need to point a camera equipped iPhone at the requisite page in the textbook in order for each video to pop up. VIDEO WEB

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